MCBOOKS

Company Description

YODEE Vietnam, established in 2018, focuses on mid to high-end, unique, good quality, and affordable mom & baby brands. The team consists of local members who are familiar with the culture, aiming to become the leading marketing and distribution team in the Mom & Baby industry in Vietnam.

Role Description

• Monitor analytics data for running ads on social networks to determine effectiveness, optimize, and change strategies when needed.

• Deploy and manage brand identity in product/service designs and images.

• Report marketing performance results periodically and for each specific campaign.

• Update trends, propose new creative ideas for MKT campaigns.

• Develop ideas, media stories, and product messages according to the company's marketing strategy.

• Implement and supervise the team to write PR articles for the company's brand, products, and services.

• Implement, monitor and manage content (articles, images, videos) on the company's social networking sites (Facebook, Instagram, Zalo, Tiktok...)

• Implement Facebook Ads advertising content,...

• Develop ideas for building Fanpage, Instagram to attract interaction, develop content to create brand coverage on social networks.

• Plan brand branding through online/offline event activities.

• Build and effectively operate social channels (Youtube, Facebook, Tiktok, Instagram, Live video channel...)

• Coordinate with other departments in promoting, operating and developing all of the company's products.

• Make weekly and monthly reports to superiors.

• Other arising tasks or assigned by superiors.

Qualifications

• University graduate majoring in communications, marketing or related fields

• At least 2 years of experience in Marketing Supervisor position or equivalent.

• Have professional knowledge of Communications and Marketing.

• Understand how major social media platforms operate today (Youtube, Facebook, Tiktok, Instagram, Live video channel...).

• Have knowledge about SEO.

• Have good creative thinking and grasp user trends.

• Agile, dynamic, flexible, willing to learn and good teamwork ability.

• Have written and verbal communication skills (both English and Vietnamese).

• Ability to present and speak in front of crowds.

• Sensitive to new media trends.

• English: fluent in 4 skills of listening - speaking - reading - writing.

• Chinese: being able to communicate is an advantage.