Thời Trang MELYA ★ 3.0

Mô tả Công việc

1. Strategy & Planning (20%)

• Build up company's annual & campaign-based communication strategy to support Categories to meet business objectives and based on the mid-term strategy from line manager.
• Make full-year & campaign-based communication plan to align with Brand managers & brief to agencies
• Own & manage all ATL budget allocation

2. ATL & BTL execution (60%)

• Lead the strategy implementation including full execution of communication campaigns to improve communication accross multiple touch points.
• Lead the planning & deployment of cross-category offline activations to enhance
• Lead the planning & execution of co-branding, collaboration, and sponsorship activities of the company
• In charge of managing all company's own-channels including website & all social media platforms
• Ensure consistent use of brand identity and messaging across company outputs
• Analyze social data & trend to inform future strategy and practices, content direction

3. Digitalization (10%)

• Support MKT Strategy Head in implementing digitalization for the company including but not limited to website enhancement, consumer database, CRM build-up etc.
• Collaborate & Consult category team in digital & content approaching projects / tasks

4. Team management (10%)

• Build up workflow & framework
• Training team members to grow up competencies

Yêu Cầu Công Việc

• A Bachelor degree or equivalent, major in Communications, Marketing or related field.
• At least 05 years of working experience with similar position
• Proven success in expanding a brand’s presence by creatively driving user-centric contents and digital experience with strategic minds and creativity
• Good communication
• Actively seeks opportunities and proposes solutions
• Fluently in English
• Working at District 1, FMCG company.