Thời Trang Tổng Hợp GTF

Mô tả Công việc

To manage and drive the whole process from planning to execution of marketing strategies of Brands, in alignment with the product strategies, in order to grow brand equities and achieve the business objectives.

Strategies & Planning:

- In coordination with principal, business direction, be responsible to define brand strategic approaches & build annual 360-degree marketing plan including but not limited to digital media, social media & content (FB, YouTube, Instagram, TikTok, Zalo, Website…), Email Marketing, SMS, PR, Events & Activations, Sponsorships, KOLs & Group seeding, OOH.

- Closely coordinate with Merchandize to build one-page promotion & marketing calendar on monthly & quarterly basic.

- Lead alignment of MKT strategies and deployment of MKTG activities for products & campaigns to other brand functions such as VMs, Operation, Online, CS.

- Thorough budget planning -management on yearly, quarterly, and monthly basis of all brands

- Responsible for marketing, brand related results & sell-thru of marketing products.

- Comprehensive monthly, quarterly, annual, campaign-based and channel-based reporting with fact-based analysis & recommendations

- Market, Trend, Consumer, Competitor Research & Update on frequent basic.

- Develop working process upon essential to ensure smooth coordination between brand functions.

Execution & Campaigns:

- Be guardian of brand guidelines, images & contents in all channels

- In charged of the execution of all marketing activities for both online & offline, media performance, the launch deployment of new product, stores..etc

- Negotiate with landlord to pursue for the media and activity location to meet marketing objective.

- Supervise the implementation of marketing activities at stores and liaise frequently with District Managers and Operations Managers

- Provide supports (where needed) to the Digital team and Online team to help achieve the sales target.

- Lead the process of launching new communications channels (Tiktok, Zalo, Livestream…) and catch new market trends.

Partnership & Community Engagement:

- Work with principals to understand their directions and expectations and fulfil their requests in planning & reporting.

- Lead partnership, barter-deal approaches to build relationships with KOLs, Influencers, social groups, press & media partners, landlords (Vincom, Lotte, Aeon Mall, Crescent Mall…), payment gateways (Grab Moca, VnPay, Shopee Pay…), same TA brands to come up with initiatives and joint-marketing activities to help boost brand awareness and sales.

Others: other tasks assigned by Brand Manager

Yêu Cầu Công Việc

-          Minimum of 4-8 years of experience in Marketing out of which min. 1.5 years in Manager role. Min. 1 year in Fashion/ Retail management will be a strong plus.

-          Hands-on experience in creative campaigns of new brand/ new product launching and new store opening events.

-          Strong knowledge in social media & digital ads, especially sales conversion ads

-          Good relationship, understanding & consumer behaviors with fashion, lifestyle, beauty, entertainment communities.

-          Events organizing experience will be a strong plus