Company Description
Established in 2018, YODEE Vietnam focuses on marketing and distributing mid to high-end, affordable, and high-quality mom and baby brands. With a team that has strong cultural insight, YODEE Vietnam is deeply rooted in local understanding. The company aims to become a leading player in the marketing and distribution of mom and baby products in Vietnam. YODEE is committed to delivering value to customers by providing trusted and exceptional products.
Role Description
1. KOL/KOC & Creator Management
- Identify, source, and manage KOLs/KOCs/UGCs aligned with brand and product positioning.
- Negotiate collaboration terms and manage ongoing creator relationships.
- Coordinate content production, timelines, and deliverables.
- Support creators with content ideas, scripts, and product information.
- Review and finalize content before publication.
- Track content performance (views, engagement, conversions).
2. Partnership & PR Activities
- Identify and develop partnership opportunities aligned with brand OKRs.
- Manage collaboration plans, timelines, and deliverables with partners.
- Coordinate PR bookings, sponsored content, and media collaborations.
- Prepare content briefs and ensure timely execution.
3. Event Planning & Execution
- Collaborate with Marketing to develop event concepts, activities, and timelines.
- Coordinate KOLs/KOCs, partners, vendors, and event crew (MCs, photographers, experts).
- Manage PR materials, samples, and event-related assets
4. Performance Tracking & Reporting
- Prepare weekly and monthly reports on PR, KOL/KOC, and partnership activities.
- Track effectiveness of PR initiatives and suggest optimizations
Qualifications
- Bachelor's degree in Communications, Marketing, or related fields.
- At least 1 year of experience in PR or equivalent positions.
- Good understanding of social media (blogs, Facebook, YouTube, TikTok, etc.).
- Agile, dynamic, flexible, with a spirit of learning and good teamwork skills.
- Good written and verbal communication skills (both English and Vietnamese).
- Ability to present and speak in public.
- Priority: Excellent English skills.
Được thành lập vào năm 2013, YODEE chuyên kinh doanh các mặt hàng gia dụng dành cho phụ nữ mang thai và trẻ em. Chất lượng sản phẩm, kiểu dáng bắt mắt luôn được Yodee đặt lên hàng đầu. Yodee rất nghiêm ngặt trong khâu lựa chọn sản phẩm, chúng tôi phải đích thân trải nghiệm trước khi giới thiệu sản phẩm đến khách hàng. .....
Mục tiêu của YODEE: Mang đến cho bạn và thế hệ mầm non những gì tốt đẹp nhất.