BSS Group ★ 2.9

Job Overview
We are looking for a Product Marketing Executive to join our team and drive the growth of Shopify apps under the BSS Commerce brand. This role focuses on launching, optimizing, and managing a group of Shopify apps to maximize reach and user adoption. You will play a key role in developing go-to-market strategies, enhancing traffic, and nurturing user engagement across multiple channels.
Key Responsibilities
Plan and execute go-to-market strategies for new Shopify app launches, ensuring successful product positioning and market penetration.
Conduct market research to identify customer needs, competitors, and trends.
Conduct ASO (app store optimization) best practices to increase organic visibility and conversions by implementing keyword research, app descriptions, screenshots and other tactics.
Collaborate with internal teams (content, design, development) to produce high-quality & engaging marketing content & materials, including landing pages, blogs, case studies, media and promotional assets.
Nurture and engage users through owned channels such as email marketing, websites, social and in-app communications.
Track and provide actionable reports for app performance, app rank, marketing campaign results, and user behaviors.
Perform other tasks as assigned by the manager to support team goals and business growth.Bachelor's degree in Marketing, Business, Communications, or a related field.
1-2 years of experience in Product Marketing. Experience in Shopify apps, mobile apps or eCommerce platforms is a plus.
Familiarity with email marketing tools (e.g. Brevo) and design tools (e.g. Figma) is a plus.
Design landing pages and websites using drag-and-drop WordPress builders, apply basic SEO, and using AI for content creation is a strong plus.
Familiarity with web analytics tools (e.g. Google Analytics 4) and product analytics tools is a plus.
Excellent written English skills.
Ability to work collaboratively across teams and manage multiple projects simultaneously.
Analytical mindset with a data-driven approach to problem-solving.Salary: 8 - 12M Gross, reviewed every 6 months
Exposure to international clients and the latest technology trends.
Monthly coaching and mentoring programs.
5-day workweek (Monday to Friday, 8:30 AM to 5:45 PM)
Youthful and inclusive environment (95% are 9x and 2k)
Agile and drama-free working environment that respects differences and focuses on human development
Opportunities to participate in clubs: Football, running, game, etc.
Team-building events, picnics, and summer trips
Scenic office on 14th, 18th, 19th, and 20th floors. Free access to tea and coffee.
13.5 days of annual absence (12 days in accordance with the law + 1.5 days company trip)
Social and health insurance in accordance with the Vietnam Labor Code
Birthday gifts, seniority allowance, course & certificate coverage