Capella

• Develop and implement comprehensive digital marketing strategies aligned with overall business objectives, including a social media strategy and management of the hotel's presence on various platforms (Facebook, Instagram, etc.).
• Manage and optimize paid and organic advertising campaigns across platforms like Google, Facebook, Instagram, and others based on budget allocation and performance metrics.
• Conduct keyword research and implement basic SEO best practices to improve the hotel website's ranking in search results, driving organic traffic, and maximize ROI.
• Manage and analyze website traffic data using tools like Google Analytics to identify trends and optimize website performance.
• Collaborate with the design team and content team to develop engaging and visually appealing content for all digital marketing channels.
• Contribute to developing a content marketing strategy that aligns with overall marketing goals and target audience, including planning and scheduling content publishing across various channels (website, social media) using a content calendar tool.
• Develop features for the hotel mobile app to enhance guest experience and drive direct bookings.
• Stay up-to-date on the latest digital marketing trends and technologies and implement them into campaigns.
• Collaborate with the Corporate Office on scheduling, guidelines, and reporting for digital marketing initiatives.
• Generate reports and track the performance of all digital marketing activities.
• Identify and partner with relevant influencers (e.g., luxury travel bloggers, local tastemakers) to amplify brand reach and engagement.
• Manage and analyze email marketing campaigns to nurture leads and drive conversions.
• Assist with other marketing initiatives as needed.

• Competitive salary
• Participatein social insurance, health insurance and unemployment insurance at the contracted salary
• Enjoy monthly service fee with high rate
• Be rewarded on holidays, New Year and special occasions of the year
• 13th month salary bonus according to revenue
• Participate in periodic team bonding activities
• Develop career in a dynamic and professional international working environment

• Diploma in Sales and Marketing or equivalent is preferred

• Experiences in similar role and capacity of luxury hotels/resorts
• Prior experiences in Public Relations Management is of advantage

• Strong understanding of digital marketing platforms, including Google Ads, Facebook Ads Manager, and Instagram Ads.
• Experience with content marketing, SEO best practices, and marketing analytics tools (e.g., Google Analytics).
• Proven track record of developing and executing successful digital marketing campaigns.
• Excellent written and verbal communication skills.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.

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