CEN GROUP

Conduct market research and user analysis, develop marketing plans for Mobile App products.
Execute advertising campaigns on platforms such as Google Ads, Facebook Ads, TikTok Ads, Unity Ads, Mintegral, Applovin etc.
Analyze and evaluate advertising and product metrics, optimize advertising effectiveness, and drive high-quality user acquisition.
Prepare reports on campaign performance and propose strategies to improve advertising and product performance.
Generate creative ideas for the Video editor team.
Conduct A/B testing and continuous optimization to improve advertising effectiveness and increase app installations.
Perform tasks related to App Store Optimization (ASO) to optimize game/App visibility on app stores.Knowledge
Minimum 1 year of experience in running advertising campaigns on networks such as Google Ads, Facebook, etc.
Good English communication
Proficient in using analytics tools such as Google Analytics, Adjust, Sensor Tower, etc.
Knowledge of ASO is a plus
Skills
Good at mathematics
Advanced Excel skills
Experience in using marketing tools
Experience in using tools to analyze data
Fluent in English
Experience in setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks
Experience in using project management tools & framework
Other requirements
Data-driven mindset
Eager to learn and ready to apply new knowledge/skills
Passionate in gaming industry and digital marketing
Carefulness and detail-oriented
Optimize and automation mindset
Highly self-motivation and self managementWhy you'll love working here
Open, comfortable working environment, encouraging personal development.
Trained in programming skills according to the lasted international standard
Working with large products, international quality and experienced team.
Have the opportunity to study abroad, at international conferences about App/Games.
Salary increases are reviewed regularly based on capacity and work efficiency.
13th Month Salary.
Bonus based on product performance.
Enjoy all other benefits according to labor laws.
Annual Travel.