Charm Group 2.0 ★

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.

In this role you will collaborate and coordinate with various stakeholders to develop and execute mega campaigns (eg: 11.11, 12.12). You will need to understand merchants' insights and develop seller mechanics according to their needs.

Join us as we drive the future of e-commerce here at TikTok.

Roles & Responsibilities:
- Responsible for campaign seller & creator engagement
- Collaborate and coordinate with cluster teams, creator teams, and other cross functions teams to develop and execute mega campaigns (eg: 11.11, 12.12)
- Work closely with internal and external stakeholders to better understand merchants insights and develop seller mechanics, leverage sellers with budget and assets effectively
- Involved in full-cycle campaign management, from planning to hands-on execution, to real-time monitoring and reporting
- Conduct post-mortem campaign analysis to identify innovative improvements in campaign performance and processes

Qualifications

Minimum Qualification:
- Minimum Bachelor's Degree or above
- 3-5 years of experience in Internet companies, brand companies, or agencies

Preferred Qualification:
- Excellent marketing planning skills with innovative spirit, great logical thinking ability; and had the experience of owning a comprehensive marketing campaign from ideation to execution
- Strong executive ability, communication ability, and pressure resistance, can quickly get the results
- Excellent communication and resource integration skills

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.