PHÊ LA

- Manage a Category as a Business Unit, in line with BSM strategy and customize to satisfy Customer Needs
- Supervise the Supply base to maximize Sales & Profitability
- Full responsibility for decisions on assortment, inventory, shelf space, promotions
- Working with related department to develop and maintain the Pricing Strategy for the Category
- Achievement of Commercial KPI's: Sales, Cash Margin, Statistical Margin, Later Income, Aging Stock, Potential Aging Stock, Stock Rotation, Stock Day's, Stock Availability.
- Manage the performance of a defined product category effectively in terms of pricing, promotion, products assortment, quality of products, planning and allocation.
- Research, analyze and evaluate the market to identify customer's needs and product/range opportunities.
- Work with related department to ensure that the range fully reflects the Core Target Group needs in terms of the complete offer.
- Develop a range assortment that delivers Competitive Advantage
- Re-assess article performance on a regular basis to identify and deal with any aging stock.
- Proactively evaluate and act on results of monthly promotion and other forms of promotional activity to implement any key learning's.
- Maintain effective internal communications channel particularly with other Category Management teams, operations, sales & marketing, supply chain and other functions within the organization
- Ensure clear communication and understanding to Operations of any action taken that impacts on the Customer or Store