If you’re passionate about driving growth, innovation, and making a significant impact in the fintech industry, we invite you to join our team and help shape the future of financial services at MoMo. Apply today to be a part of our dynamic and forward-thinking organization.
What you will do
- Strategy:
- Define and propose user-growth strategy (acquisition, retention) and communication plan for MoMo Rewards;
- Plan and design growth initiatives annually with quantifiable objectives based on extensive research, analysis, and collaboration with relevant teams;
- Build detailed tactical plans for assigned growth projects, encompassing various levers such as marketing, promotions, product features, and campaigns;
- Lead the execution of major projects and activities, including media campaigns, promotion programs, and product optimization.
- Promotion:
- Utilize data analytics to optimize promotional programs based on customer behaviors, achieving cost reduction while increasing user growth and retention.
- Market Research:
- Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs.
- Product Collaboration:
- Work closely with the product team to provide user insights essential for product development and growth.
- Budget Management:
- Manage annual budget allocation between promotional costs and media mix to align with business objectives across in-app and external channels.
- Monitoring & Reporting:
- Continuously monitor and analyze key performance indicators (KPIs) related to growth initiatives.
- Provide regular reports and insights to senior management.
- Stakeholder Management:
- Collaborate with other business units and departments to understand and jointly drive the achievement of their business targets.
- Experiments:
- Implement and evaluate A/B tests and experiments to optimize conversion rates and improve the user experience throughout the customer journey.
- Bachelor’s degree in Marketing, Data, Business, or Finance;
- Minimum of 1 years of experience in relevant fields such as Growth, Digital Marketing, and Key Account Management;
- Familiarity with the Fintech/Ecommerce;
- Strong understanding of user-centricity concepts and marketing platforms;
- Strong analytical skills;
- Strong intuition about users and products; experience in product is a plus;
- Hunger to drive action and impact;
- Strong interpersonal skills, capable of managing senior stakeholders.
Công ty TNHH MTV ALIFACO được thành lập khi làn sóng Start up phát triển mạnh mẽ tại Việt Nam, chúng tôi luôn đề cao tinh thần khởi nghiệp, hỗ trợ, đồng hành và cùng những người chung chí hướng tiếp tục tinh thần đó để cùng nhau chinh phục các mục tiêu riêng của mõi cá nhân và mục tiêu chung của Alifaco thông qua lĩnh vực về chăm sóc sức khỏe.
Với phương châm WHERE DREAMS COME TRUE – ALIFACO luôn mở cửa đón nhân tài – chung vai cùng tiến bước. Với môi trường năng động, trẻ trung, cởi mở và đề cao sáng tạo, cùng văn hóa học tập mạnh mẽ và thúc đẩy phát triển. Alifaco tự hào vững bước cùng những tài năng trẻ, tự hào ươm mầm những giấc mơ và trở thành cộng đồng khởi nghiệp mạnh mẽ, chinh phục đỉnh cao thành công, đưa sản phẩm Việt nên bản đồ kinh tế thế giới.