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Mô tả Công việc
- Developing and implementing communication plans to establish, maintain, and develop public relations and media relationships (Press, KOLs, Influencers...).
- Creating and executing monthly content plans for digital channels (Facebook, Website, Instagram, Tiktok...) regarding products and new collections based on business and brand objectives.
- Creating ideas for image and video content for communication channels (Facebook, Tiktok, Instagram, Youtube...) suitable for the brand and target customers.
- Handling content-related tasks, ensuring consistent content across all channels that meet the requirement of the brand and target customers.
- Supervising the filming and editing of fashion videos/live streams on social media using specialized software for the responsible communication channels.
- Monitoring and updating the performance of communication channels (Fanpage, Website, Instagram, Tiktok, Influencers...) regarding the posting of information.
- Conducting sponsorship and event activities involving the company or BOD, negotiating and securing appropriate benefits for the company.
- Supporting communication tasks related to: writing PR articles, drafting press releases, organizing press conferences to introduce the brand, posting on internal media sites, sending brand updates to partners...
- Supervising and coordinating with related departments for responsible projects.
- Collecting and analyzing data to generate reports as required, aiming to improve the quality of content on the responsible social media channels.Yêu Cầu Công Việc
- Minimum of 3 years of experience in a similar position.
- Bachelor's degree in Economics, Marketing, or Journalism - Communication - PR.
- Preference for candidates with experience in THE FASHION INDUSTRY
- Strong management and organizational skills.
- Good writing/editing skills.
- Understanding of communication activities for branding and new product launches.
- Creativity with knowledge of products, imagery, and display at points of sale.
- Having relationships with press, KOLs, KOCs is an advantage.
- Timely reporting of any arising incidents to the leadership.Chế độ bảo hiểm
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