Manpower ★ 4.0

Campaign Manager (X-Sell WOB CVM)

Cross-Selling - Wallet Optimization Benefit - Customer Value Management

To support this ambition, we are looking for a strong team member to join us on this exciting journey.

The role of Campaign Manager plays a pivotal role in driving the success of the product within the bank through strategic marketing initiatives. Responsible for developing and executing comprehensive marketing strategies, this individual leads a dedicated product squad in crafting innovative solutions tailored to the product's needs. Leveraging market insights and competitive analysis, the Campaign Manager designs integrated campaigns to increase product awareness, acquisition, and retention. With strong leadership and communication skills, they collaborate closely with cross-functional teams to ensure alignment and execution of marketing initiatives.

This role requires a blend of strategic thinking, analytical prowess, and creative problem-solving abilities to effectively manage campaigns and drive measurable results. Additionally, the Campaign Manager conducts semestral forward planning, forecasting market trends and developing long-term strategies to sustain product growth and success in the ever-evolving banking landscape.

Job Description

• Campaign Management (Product Category TBD)
• Take ownership of a specific product within the bank and develop a comprehensive product marketing strategy.
• Lead a product squad, collaborating with cross-functional teams to strategize and develop solutions tailored to the product's needs.
• Analyze market trends, customer insights, and the competitive landscape to inform product marketing strategies and initiatives.
• Develop and execute integrated marketing campaigns to drive awareness, acquisition, and retention for the product.
• Collaborate with internal stakeholders, including product development teams, sales teams, and creative agencies, to ensure alignment and execution of marketing initiatives.
• Manage the product marketing budget effectively, allocating resources to maximize ROI and achieve campaign objectives.
• Track and analyze key performance metrics to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement.
• Conduct semestral forward planning for the product, forecasting market trends, identifying opportunities, and developing long-term marketing strategies.
• Stay informed about industry best practices, emerging trends, and new technologies relevant to product marketing.
• Serve as the primary point of contact for all product-related marketing inquiries and initiatives. Provide regular updates and reports to stakeholders on campaign performance, market insights, and product developments.