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A. OVERVIEW OF THE ROLE:

A Senior Planning Executive develops the event show independently. He/ She liaises closely with other internal departments (especially Account - Creative - Film Depts) & external coordinators throughout campaigns on a daily basis to ensure that the event show well meets clients' expectation.

B. ROLE AND RESPONSIBILITIES:

1. Planning:

- Working closely with client/Project Leader to understand & identify client's briefs.

- Researching & brainstorming to devise a campaign that meets the client's requirements.

- Developing the proposal (partly or wholesome) under the directions of line manager.

- Managing timeline during the journey of planning process & make necessary adjustment until the directions are selected by the clients.

2. Show Development:

- Working closely with line manager to build up the concept, strategic direction, engagement ideas & mechanism for the event show.

- Briefing creative & film designers to execute the visuals. Ensuring the quality & consistency of art & project concept.

- Working with show producers/specialists to develop stage performances following the agreed direction.

3. People Management:

- Developing the team by coaching & training team members to improve skills.

4. Studying:

- Research and study new trends or innovative case studies in Advertising & Communications that have been done locally or globally.