Mô tả công việc
- User Acquisition Strategy:
- Planned and executed advertising strategies to attract new users.
- Analyze the market and competitors to optimize long-term strategies for campaigns. Budget & Campaign Management:
- Allocate and optimize the advertising budget across platforms (Facebook, Google Ads, TikTok, Unity Ads, ironSource, etc.).
- Ensure strong performance by monitoring CPI, and CPA metrics and optimizing ROAS and ROI for all campaigns.
- Performance Analysis & Optimization:
- Track, analyze, and optimize campaign performance using key metrics such as CTR, CPI, LTV, and ROAS.
- Apply data-driven methods to improve advertising effectiveness continuously. Collaboration with the Product Development Team:
- Work closely with the game development team to stay updated on new features and ensure advertising messages align with the product.
- Provide feedback on product development strategies based on campaign data and user feedback.
- Collaborate with the creative team to develop innovative and effective marketing materials. Ad Partner Management:
- Build relationships with advertising partners and networks to maximize user quality and reach.
- Negotiate with partners to ensure the best outcomes for the company. Trend Updates & Reporting:
- Stay updated on the latest trends in marketing, advertising technology, and user behavior.
- Prepare regular performance reports and adjust strategies based on data insights.
Yêu cầu công việc
- At least 3 years of experience in User Acquisition for games (preferably in genres like Puzzle, Casual, Match3, etc.).
- Strong data analysis skills and strategic thinking.
- Deep knowledge of MMP tools and advertising platforms (Facebook, Google Ads, TikTok, Unity Ads, ironSource, etc.).
- Proven experience in managing budgets and optimizing advertising costs.
- Ability to work independently and collaborate effectively with other departments.
- In-depth understanding of market trends and user behavior in the tech and gaming industries.
Quyền lợi được hưởng
- Salary: Up to $1,500 (negotiable based on qualifications).
- 40-hour work week, with public holidays off.
- Comprehensive health insurance and regular health check-ups.
- 16+ days of annual leave.
- Quarterly, project-based, and annual bonuses; holiday, Tet, and birthday gifts/bonuses.
- Regular company trips, birthday parties, and other events.
- Salary review every 6 months based on performance.
Công Ty MTV Thực Phẩm & Nước Giải Khát Nam Việt – 100% vốn Đầu tư Việt Nam. Với hệ thống dây chuyền sản xuất hiện đại đạt tiêu chuẩn y tế. Đội ngũ R&D nhiều năm kinh nghiệm, chuyên môn cao, nhà máy đạt được nhiều tiêu chuẩn quốc tế.
Các sản phẩm chủ đạo của công ty: Nước ép trái cây (Nước xoài, Nước Mãng cầu, Nước cam…) , nước dừa, sữa dừa, nước Nha Đam, yến sào Nha Đam, nước yến sào cao cấp/ Ngân nhĩ , nước tang lực J79. Nhằm đa dạng hóa các sản phẩm nước giải khát trên thị trường đồ uống đặc biệt là nước ép trái cây tươi, Nam Việt chúng tôi đã không ngừng nghiên cứu và phát triển để cải tiến nâng cao giá trị dinh dưỡng cũng như sự đa dạng cho sản phẩm. Nước giải khát trái cây tươi mát thơm lừng và đậm đà, tươi ngon, sảng khoái cho khách hàng khi sử dụng.