Bách Thảo Dược

1. Build sales promotion programs:
• Build category growth plan for the whole channel to deliver sales & volume growth
• Develop account plans, promotional activities, visibility, new-user recruitment with a focus on timelines to ensure achieve sales volume
• Develop campaigns for launching new products.
• Monitor and evaluate the effectiveness of promotional programs to adjust them according to business objectives.
• Being up to date with the latest shopper behavior/insights
2. Manage budgets:
• Control investment in promotions and displays within the approved budget.
• Analyze sales data to ensure that budget of responsible accounts is met and aligned with strategic objectives.
3. Sales forecasting:
• Forecast sales for each SKU (Stock Keeping Unit) based on monthly/quarterly sales plans.
• Coordinate with relevant departments to ensure the timely implementation of the plans.
4. Operation and sales management:
• Update competitors' activities to maintain awareness and provide feedback of all competitive activity to propose sales program
• Manage bad stock for clearance plan