Mô tả công việc
- User Acquisition Strategy:
- Planned and executed advertising strategies to attract new users.
- Analyze the market and competitors to optimize long-term strategies for campaigns. Budget & Campaign Management:
- Allocate and optimize the advertising budget across platforms (Facebook, Google Ads, TikTok, Unity Ads, ironSource, etc.).
- Ensure strong performance by monitoring CPI, and CPA metrics and optimizing ROAS and ROI for all campaigns.
- Performance Analysis & Optimization:
- Track, analyze, and optimize campaign performance using key metrics such as CTR, CPI, LTV, and ROAS.
- Apply data-driven methods to improve advertising effectiveness continuously. Collaboration with the Product Development Team:
- Work closely with the game development team to stay updated on new features and ensure advertising messages align with the product.
- Provide feedback on product development strategies based on campaign data and user feedback.
- Collaborate with the creative team to develop innovative and effective marketing materials. Ad Partner Management:
- Build relationships with advertising partners and networks to maximize user quality and reach.
- Negotiate with partners to ensure the best outcomes for the company. Trend Updates & Reporting:
- Stay updated on the latest trends in marketing, advertising technology, and user behavior.
- Prepare regular performance reports and adjust strategies based on data insights.
Yêu cầu công việc
- At least 3 years of experience in User Acquisition for games (preferably in genres like Puzzle, Casual, Match3, etc.).
- Strong data analysis skills and strategic thinking.
- Deep knowledge of MMP tools and advertising platforms (Facebook, Google Ads, TikTok, Unity Ads, ironSource, etc.).
- Proven experience in managing budgets and optimizing advertising costs.
- Ability to work independently and collaborate effectively with other departments.
- In-depth understanding of market trends and user behavior in the tech and gaming industries.
Quyền lợi được hưởng
- Salary: Up to $1,500 (negotiable based on qualifications).
- 40-hour work week, with public holidays off.
- Comprehensive health insurance and regular health check-ups.
- 16+ days of annual leave.
- Quarterly, project-based, and annual bonuses; holiday, Tet, and birthday gifts/bonuses.
- Regular company trips, birthday parties, and other events.
- Salary review every 6 months based on performance.
Được thành lập vào ngày 29/03/2010, Thủ Đô Multimedia là một trong những công ty hàng đầu về nghiên cứu & sản xuất Mobile Application, OTT platform, TV Technology Solutions, Digital Rights Management, dịch vụ VAS tại Việt Nam. Thủ Đô Multimedia Nghiên cứu & sản xuất Mobile App, VAS Service, OTT Platform, Digital rights management (DRM)
Thủ Đô Multimedia mong muốn trở thành công ty cung cấp các dịch vụ OTT số 1 Thế Giới. Giải pháp OTT toàn diện, tốc độ phát triển nhanh và mạnh mẽ. Chúng tôi cam kết mang đến cho khách hàng những sản phẩm có chất lượng vượt trội.
Review Thủ Đô Multimedia
Không thích hợp với sinh viên thực tập vì dự án không nhiều và cũng không được tham gia .(rv)
Công ty chính sách tốt, đồng nghiệp vui vẻ hòa đồng. Lương, thưởng ok. Công ty product, nhiều việc để làm. Các sếp cũng được(rv)
Môi trường làm việc tốt chuyên nghiệp(IT)