Hoàng An Nhiên Group

Mô tả Công việc

Strategic Planning:

- Analyze market trends, competitor activities, and industry dynamics to identify brand opportunities and challenges.

- Develop a comprehensive brand strategy, including brand positioning, core values, messaging, and action plans.

- Establish brand performance metrics and key performance indicators (KPIs).

- Develop scenarios, and contingency plans for different market situations.

- Develop a strong brand portfolio architecture.

Strategic Deployment:

- Develop and manage the brand budget, ensuring efficient resource allocation.

- Oversee the implementation of brand initiatives across various channels.

- Collaborate with cross-functional teams (marketing, sales, PR, etc.) to ensure brand alignment.

- Manage agencies, and vendors that will execute plans.

- Monitor and measure brand campaign performance, providing regular reports and recommendations.

Strategic Analysis:

- Conduct ongoing brand audits and assessments to evaluate brand health.

- Analyze brand performance data and generate insights to optimize brand strategies.

- Research and monitor competitor brand activities and market trends.

- Provide recommendations for brand improvements and innovations.

Yêu Cầu Công Việc

• Bachelor's degree in marketing, business administration, communications, or related fields.
• Minimum of 3 years of experience in brand management, with at least 2 years in a strategic or managerial role.
• In-depth knowledge of marketing, communications, and branding principles.
• Exceptional analytical and strategic thinking skills.
• Strong leadership and project management abilities.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively.
• Proficiency in the use of office computer software