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SOCIAL DIGITAL MANAGER - THE COCA-COLA COMPANY (TCCC) - VIETNAMESE CANDIDATES ONLY

Ogilvy Ho Chi Minh City, Vietnam Job Posted Date: 06/17/2025

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About The Role

Join our team and work closely with TCCC’s regional and local brand teams to deliver engaging, data-driven experiences across social media channels (50%). This hybrid role combines team leadership, client relations, strategy, hands-on execution, and a significant focus on digital account management (50%). You will be responsible for managing key digital accounts, ensuring campaign alignment with brand objectives, and optimizing performance through data analysis and strategic adjustments.

What You'll Do

SOCIAL INFLUENCE LEADERSHIP (50%)

• Management
• Lead the in-market social team (Social Specialists & Data Analyst), overseeing workload, timelines and budget.
• Manage the team’s operations and finances, ensuring that the work is delivered on time and according to scope.
• Channel & Community Oversight
• Have a strong understanding of brands – how big ideas and distinctive brand assets work and are critical for building a social brand
• Guide community management and platform strategies to maintain a unified brand voice and rapid response across all social channels.
• Understand the intricacies of social listening and community management and guide junior team members in delivery of these tasks
• Insights & Reporting
• Serve as key liaison for regional social clients, being a convincing expert when it comes to social & influence, social listening & engagement efforts, ensuring both quality and consistency.
• Own the social dashboard and reports, turning raw listening data into actionable recommendations.
• Maintain and evolve dashboards that track engagement, sentiment and other KPIs.
• Toolkit Implementation
• Act as primary contact for TCCC’s social toolkits—training Brand Integrators, tracking adoption and gathering feedback for improvements.
• Having a point of view on social creative, including a strong sense of what is good social that makes the most of recent cultural trends and platform features
  
  

DIGITAL ACCOUNT MANAGEMENT (50%)

• Client Relationship Management & Growth
• Serve as the primary client contact, ensuring strong relationships and smooth communication.
• Understand business objectives and recommend digital and creative tech solutions.
• Identify opportunities for upselling and account growth.
• Lead contract discussions and negotiations.
• Project & Campaign Management
• Oversee digital and data-driven marketing initiatives from planning to optimization.
• Coordinate strategy, creative, and tech teams for seamless execution.
• Manage timelines, budgets, and deliverables while ensuring quality.
• Proactively address risks and roadblocks..
• Digital & Tech Enablement
• Possess a working knowledge of marketing automation, customer data, and analytics tools.
• Collaborate with tech teams to implement solutions like personalization and automation.
• Understand campaign tracking and performance metrics to guide decision-making.
• Stay updated on emerging technologies and trends.
• Strategic Planning & Insights
• Leverage data and performance insights to refine strategies.
• Work with internal teams to develop innovative, tech-driven marketing solutions.
• Monitor industry trends and translate them into actionable client strategies.
• Financial & Operational Management
• Oversee client budgets, ensuring effective resource allocation and financial tracking.
• Monitor invoicing, payments, and receivables to maintain smooth financial operations.
  
  

What You’ll Need

This Person Should Be Qualified

• Bachelor’s degree in Marketing, Digital Media, Business, or related field.
• 4-5 years of hands-on digital marketing experience, ideally in large global brands.
• Proven ability to translate global digital blueprints into high-impact local campaigns.
• Strong collaboration skills with both internal teams (creative, legal, IT) and external agencies.
• Data-driven thinker with expertise in performance tracking, analytics, and insight activation.
• Excellent project management, communication, and stakeholder-management capabilities.
  
  

How We’ll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [email protected]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.