Trang Anh

Mô tả Công việc

Job overview:

We are looking for a Head of Marketing who can take ownership of creating our marketing strategy and leading our marketing team. You and your team will plan and execute a wide variety of online and offline marketing campaigns to build awareness of our business among our target audience, help position us as a thought leader, and further grow our sales pipeline.

Responsibilities of the Head of Marketing

• Strategy: turn business objectives into a robust and effective marketing strategy to help the business achieve its goals.
• Budget:manage and report on the marketing budget.
• Team Management:lead and motivate a full time marketing team.
• Agency Management: be responsible for the output and performance of our content and digital marketing agency.
• Stakeholder Management: work collaboratively with a variety of stakeholders across sales and product management to ensure there is buy in and understanding about future marketing campaigns.
• Sales Support: support the sales team with collateral and content to help them convert more prospects.
• Demand Generation: utilise a variety of tactics – ABM, paid social, webinars and email marketing – to generate MQLs and drive pipeline growth.
• Content Marketing: oversee through our agency, the execution of a variety of content marketing activities – thought leadership, blogs, ebooks, webinars and video – ensuring quality is high.
• Digital: be responsible for the website, ensuring content is optimised for SEO, and build our presence across our social channels – LinkedIn, Twitter and Facebook.
• Marketing Automation: through our Marketing Automation Manager, ensure marketing and sales activities are connected, workflows are set up and working, and content is used to personalise the experience for our various persona’s.
• Analysis: track and report on traffic, CAC, MQLs, conversion rates, attribution and pipeline growth.
• Other special tasks assigned by BOD.