Schneider Electric Việt Nam ★ 4.0

Main Responsibilities:

1. Master Offer Knowledge and Offer Environment

• Strong offer knowledge and sharp understanding of value propositions for market segments
• Deep understanding of the key market segments, trends, competitive offer landscape

1. Understand and share Offer strategy with Business and Execute Marketing Plan

• Develop and execute product positioning strategy at market segment level, based on Schneider electric’s product strengths and competition’s portfolio strength
• Arrive at focused plan about which markets to target and which markets NOT to target based on fact-based segment level analysis
• Implement the Marketing Mix (Product, Place, Price, Promotion) and define all necessary key action to deploy offer strategy and growth action plans
• Own pricing and profitability optimization of the offer portfolio
• Manage and develop offer portfolio, deliver new offer launches, drive market share growth
• Support the planning and execution of annual marketing & sales plan

1. Drive Offer Strategy Execution with Sales & Pre-Sales

• Ensure “qualification” of right pipeline of pursuits along with pre-sales, sales, and channels
• Proactively engage with sales teams to maximize end user saturation through application/architecture by visiting customers regularly
• Develop channel competencies and volume through smart pricing and promotions
• Engage with cross selling teams to increase market share in “sweet spots” identified in strategy
• Engage Supply Chain team to ensure inventory management and delivery schedules

1. Marcom activities engagement for offer branding

• Design marketing programs to engage key stakeholders – End Users, Specifiers, Contractors, Panel Builders, Distributors and System Integrators
• Build a strong pull for offer portfolio through influencing specifiers
• Align marketing program with offer launch roadmap

1. Stakeholder management

• Close collaboration with global Offer marketing team to ensure roadmap evolution
• Work with East Asia Japan Zone for sharing market intelligence, success stories, business cases and multi-country initiatives

Education and experience

Strong Interpersonal & Communication Skills, high level of networking skills, Ability to excel in transversal role, Lead & Implement new initiatives, Lead to Change, be a part of cross-cultural team & we expect a high level of contribution.

• Degree in engineering
• Minimum 4 years of experience to Industrial Automation
• At least few years in hands on Automation Control, Industrial Software, Human Machine Interface (or Motion Control, IIoT Solutions)
• Strong understanding of market conditions and segments
• Experience in business/strategy planning and execution

Competencies and behaviors

• Self-driven and hungry for success
• Structured thinker with analytical mind
• Resourceful and keen learner
• Resilient
• Foster collaboration & networking
• Influence without authority