Schneider Electric Việt Nam ★ 4.0

The Field Services Operational Marketing manager designs, develops and implements marketing plans and activities for Field Services.  This role will liaise with country BUs, functions, Field Service Sales & Global Field Services, and Global Marketing. 

He/She is responsible to build the growth strategic plan, with a 3 year vision/execution roadmap for Service in the country. The plan will be shared and aligned with the country BUs.

He/She will lead the Installed base traceability initiative for the country. He/She will drive an execution plan to transform Install base traceability data into business generation opportunities, feeding sales teams to ensure effective IB monetization. He/She works closely with the country BUs on the customer platforming and coverage to maximize Field Service Business opportunities.

He/She will bring the Global Field Service offers to the market, adapt the value proposition as needed, monitors the success of the offers and the marketing plan.  He/She will ensure Field Services Marcom activities and budgets are aligned with Field Service ambitions. He/She will lead the definition and execution of the Field Services Campaign for the country quarter per quarter.

Essential Responsibilities:

·       Drive the country demand generation plan in order to increase the pipeline of opportunities, with a focus on early stages (2-3-4).

·       Deploy the offer roadmap per BU then per market segment with business potential

·       Initiate Field Service offer launch plan according to the global offer launch process

·       Define the local Go to Market FS strategy in line with the Country Plan for Global Accounts and Targeted Accounts and FS plan for Proximity accounts

·       Adapt to the local market the Field Service Offers value proposition

·       Articulate the consistency of all Field Service offers all along the life cycles stages, positioning as a top priority the Service Plans (service contracts)

·       Implement corporate communication tools in line with the Asset Management Life Cycle wheel

·       Define plan, execute and monitor the success of the Field Services sales campaigns, targeting segmented customers, with type of activity done per quarter

·       Lead Install Base Traceability plan with execution to reach traceability knowledge targets and generate business opportunities for sales teams

·       Organize Voice Of Customers to provide feedback to Corporate Field Service Marketing and also improve local offer positioning

·       Establish privileged links with Global Strategic Account communities to boost Field Services

·       Perform competitive analysis and identify strengths and weaknesses.

·       Manage Field Service offer pricing based on historical data / margin expectations. For this, he/she will rely on competition data and value base pricing

·       Based on Installed Base platforming results, challenge BU/GFS Field service LOB to localize offers requiring product adaptation (local regulation and norms)

Bachelor in Marketing or Electrical Engineering

Minimum 3 years experience in Marketing (Category Manager, Offer Manager or similar role)

Experience in Field Services is a plus

Experience in Sales roles is a plus

Experience in building strategic, tactical and operational plans (in a corp function or in a Country) is a plus

Excellent in MS Office Applications 

Excellent verbal and written communication skills to internal and external audiences with ability to communicate to C-level customers

Demonstrate good understanding of data monetization, digitization, and its business applications

Ability to be concise

Organized with project management skills

Excellent analytic skills, Self starter, Quick learner, interpersonal skills

Capable to work in matrix organization models with strong business pressure