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Our client is a fast-expanding company operating in the medical laboratory testing sector. As a proud member of a global leader in molecular diagnostics and medical technology, they work closely with leading hospitals, clinics, and corporate partners to provide high-quality diagnostic solutions that deliver real and lasting value to community health and well-being.
We are seeking a proactive and strategic Marketing Expert to develop, implement, and optimize comprehensive marketing strategies that elevate their brand positioning and drive sustainable business growth. In this pivotal role, you will oversee both digital and offline campaigns, conduct in-depth market research, and collaborate seamlessly with cross-functional teams to ensure all marketing initiatives align with broader business objectives. You will also take ownership of campaign tracking, budget management, and brand messaging to secure our client's competitive edge in the market.
Key Responsibilities
- Formulate and execute integrated marketing strategies that align seamlessly with the company's overarching business goals.
- Orchestrate and oversee end-to-end marketing campaigns across a diverse mix of digital and offline channels.
- Take full ownership of brand positioning, crafting compelling messaging, and guiding the overall content direction.
- Drive comprehensive market research and competitor analysis initiatives to pinpoint new avenues for growth and market expansion.
- Monitor, analyze, and optimize campaign performance metrics using data insights and established KPIs.
- Partner closely with Sales, Performance, and Creative departments to guarantee strategic alignment and maximize campaign effectiveness.
- Exercise prudent management of marketing budgets to ensure optimal resource utilization and cost efficiency.
- Pioneer innovative marketing proposals designed to boost brand visibility and capture a larger market share
- Hold a Bachelor's degree in Marketing, Business Administration, or a closely related discipline;
- From 5 years of proven professional experience.
- Demonstrate deep expertise in navigating digital advertising platforms and utilizing advanced tracking tools.
- Possess strong analytical capabilities, with a proven track record in data analysis and performance optimization.
- Exhibit a strategic, innovative, and results-oriented mindset, coupled with a highly proactive and professional approach to problem-solving.
- Have a solid, working understanding of the healthcare industry landscape.
- Prior experience working within a Korean corporate environment is highly desirable.
- Ability to thrive in a fast-paced, high-pressure environment that requires adaptability, frequent meetings.
- A competitive, negotiable base salary complemented by performance-based bonuses tied directly to KPI achievements.
- Comprehensive social insurance coverage (BHXH, BHYT, BHTN) in strict adherence to Vietnamese labor regulations.
- Access to professional training and skill development programs designed to foster a clear and rewarding career progression path.
- Annual health check-ups paired with supplementary personal insurance coverage.
- A dynamic, professional workplace culture enriched by engaging team-building activities and regular company events.
- Paid annual leave aligning with company policies and national labor laws
Một công ty phát triển phần mềm đầy tham vọng, có trụ sở tại Utrecht (Hà Lan) và Thành phố Hồ Chí Minh
Sunbytes là công ty tư vấn công nghệ hàng đầu cung cấp các giải pháp phần mềm sáng tạo và có thể mở rộng. Đội ngũ của chúng tôi bao gồm các kỹ sư phần mềm, quản lý dự án và tư vấn kinh doanh tài năng và giàu kinh nghiệm từ khắp nơi trên thế giới.
Tại Sunbytes, chúng tôi tin vào việc mang lại cơ hội phát triển và phát triển nghề nghiệp. Vì vậy, chúng tôi luôn tìm kiếm những cá nhân tài năng tham gia vào đội ngũ của mình để biến Sunbytes trở thành một nơi làm việc thú vị.
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Cập nhật 12/02/2025
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