Icetea Labs 3.7 ★

COMPANY DESCRIPTION

Fuse is an insurtech platform that connects various insurance products from many insurance companies with multiple distribution means, channels, or partners. We deploy the latest cutting edge technology to make insurance easy and affordable for anyone. Our platform supports primarily 3 business models, namely Business-To-Agents/Brokers (B2A), Business-To-Customers (B2C), as well as Micro Insurance (B2B2C).

Our Fuse Pro App is tailor-made for B2A business. This App enables anyone to become an independent insurance consultant to act like an expert; to instantly curate the most suitable and best insurance products for their customers. Our B2B2C model supports digital small ticket size insurance products, making insurance affordable for everyone.

Fuse is a brand trusted by channel partners like Tokopedia, Grab, 30+ insurance companies, along with 40,000+ registered partners. Fuse currently generates more than 2.5 million insurance policies each month.

We have more than 400 teammates, with 15 branches, across 4 countries, we strive to be the #1 insurtech platform in SEA and make insurance available for everyone in the region.

Fuse Viet Nam has started its operations from 21st July 2020 to serve the growing demand of insurance and digital channels and to replicate our success in Indonesia. Our vision is to deploy our mobile technology platform to connect all insurance companies and all types of distribution channels and make insurance available to everyone.

JOB DESCRIPTION

1. Campaign Execution and Optimization

• Execute and continuously optimize campaigns across owned marketing channels, including creating landing pages, push notifications, merchandising, newsletters, banners, and other placements across various platforms (in-app, Mobile Web, Website).
• Develop content direction and promotional briefs aligned with business objectives, adhering to the marketing calendar. Provide feedback and ensure quality control for campaign assets, including visuals, copy, and motion.
• Understand App Activities products and business context, research competitors and market demand, and gain insights into customer behavior to optimize owned media marketing activities and enhance campaign attractiveness.
• Manage promo mechanisms, including creating coupons, brainstorming discount schemes, testing coupons to prevent abuse, managing coupon quotas, and monitoring budget absorption.

1. Project management & Coordination

• Collaborate with multiple stakeholders (Designers, Customer Service, Sales, Growth Marketing, Partnership, Product, Accountant) to deliver campaign activities on time with zero errors, optimize traffic and conversion to product, and ensure efficient end-to-end execution processes in owned media marketing channels.
• Coordinate with outreach marketing channels, including Performance Marketing, Social Media, and Influencers, to increase traffic and optimize campaign conversion rates.

1. Data Analysis and Reporting

• Utilize analytical tools and metrics to evaluate the performance of owned media campaigns, including but not limited to click-through rates, conversion rates, and engagement metrics.
• Identify trends, patterns, and insights from campaign data to inform future strategies and optimizations.
• Generate comprehensive reports detailing campaign performance, key findings, and actionable recommendations for improvement.
• Proactively identify areas for improvement in campaign performance and propose data-driven solutions to address them.

JOB REQUIREMENTS

Qualifications:

• University Graduation
• Marketing, Communications, or related field

Skills/knowledge:

• Speaking; writing both in English & Vietnamese.
• Good organizational skills.
• Creativity, proactivity, and adaptability in a fast-paced environment.
• Ability to multitask, organize and prioritize tasks in a fast-moving environment.
• Active, open minded, optimistic
• Able to work under high pressure and be independent.
• Good interpersonal skills (communication, coordination, negotiation and conflict management…)

Experience:

• At least 3-4 years working in marketing field
• Knowledge of basic brand management, advertising, media industry
• Strong understanding of social media and digital marketing.

BENEFITS

• 2 months probation with 100% of gross salary
• 13th salary as company policy
• Social insurance according to the Law
• Annual leave (12 days/year)
• Annual salary review
• Private healthcare package
• Bonus depends on actual working time, working performance, and company business situation
• Professional working environment
• Yearly company team building

WORKING LOCATION

22nd floor, TNR Tower, 180-192 Nguyen Cong Tru street, Nguyen Thai Binh ward, District 1, Ho Chi Minh City.

You can send your CV to our email : [email protected]