Kasikornbank Public Company Limited

As the SME and Corporate Segment Deposit Product Manager, you will be responsible for working on the entire lifecycle of deposit products catering to the unique needs of our business clients. This includes developing and executing product strategies, launching campaigns to attract deposits, and collaborating with cross-functional teams to ensure the success and profitability of our deposit product portfolio.
Key Responsibilities:
1. Product Development and Strategy:
• Research and analyze market trends, customer needs, and competitive landscape specific to SMEs and corporate clients.
• Develop and implement a comprehensive deposit product strategy for the SME and Corporate segments aligned with the overall business goals and objectives.
• Collaborate with internal teams to define and implement product specifications, features, and pricing strategies tailored for business clients.
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2. Product Launch and Implementation:
• Lead the end-to-end product launch process for SME and Corporate deposit products, coordinating with various departments to ensure a seamless introduction to the market.
• Develop and execute go-to-market strategies, including targeted marketing plans, communication materials, and training programs for internal staff.
3. Product Campaigns and Customer Acquisition:
• Design and execute strategic marketing campaigns to attract deposits from SMEs and corporate clients.
• Collaborate with the marketing team to develop effective campaigns that highlight the unique features and benefits of our deposit products for businesses.
• Analyze campaign performance and make data-driven recommendations for continuous improvement.
4. Performance Monitoring and Optimization:
• Establish key performance indicators (KPIs) for SME and Corporate deposit products and regularly analyze and report on product performance.
• Work closely with analytics teams to gather customer feedback, track product usage, and identify opportunities for improvement.
• Implement strategies to optimize product performance and achieve financial targets.
5. Regulatory Compliance:
• Stay informed about regulatory changes affecting deposit products for SMEs and corporate clients and ensure compliance with all relevant laws and regulations.
• Collaborate with legal and compliance teams to develop and maintain product documentation and disclosures.
6. Cross-Functional Collaboration:
• Work closely with technology teams to ensure seamless integration of deposit products into digital platforms and channels catering to business clients.
• Coordinate with risk management and compliance teams to mitigate potential risks associated with SME and Corporate deposit products.