Oakwood Residence Hanoi

TAPTAP is Vietnam’s #1 Engagement & Loyalty platform with 3.5M users and 3,000+ partner stores across 15 industries. Our shareholders include Vietnam Investments Group (VIG) and United Overseas Bank Limited (UOB). VIG is a leading private equity firm in Vietnam with total funds under management of over USD 500 million and with stakes in over 35 brands in the market. UOB is a leading bank in Asia, headquartered in Singapore, with a global network of over 500 offices including Vietnam. 

TAPTAP’s innovative reward platform maximizes customers’ benefits when they engage with their favorite brands. Simultaneously, we enable businesses of all sizes to better understand and engage with their valuable customers across offline and online channels while streamlining and digitalizing their operations 

We are seeking an Associate Manager, Business Development to drive TAPTAP's sampling and loyalty campaign solutions for FMCG brands. Your role will focus on leveraging your FMCG marketing expertise to create value-driven partnerships with brands.

And his/her responsibilities: 

* Brand Partnerships & Campaign Development (70%) 

• Develop and maintain relationships with FMCG brand teams and marketing stakeholders 
• Design and propose sampling and loyalty campaign solutions that align with brands' marketing objectives 
• Leverage your FMCG industry experience to provide strategic insights on consumer behavior and campaign effectiveness 
• Create compelling proposals that demonstrate the ROI of TAPTAP's sampling and loyalty solutions 
• Support execution of integrated marketing campaigns, focusing on sampling activities and loyalty program implementation 
• Coordinate with brand teams to optimize campaign performance and drive consumer engagement 

* Operation Support (30%) 

• Work closely with internal teams to ensure smooth execution of sampling and loyalty campaigns 
• Monitor campaign metrics and provide data-driven recommendations for optimization 
• Maintain strong relationships with brand marketing teams throughout campaign lifecycle 
• Document campaign learnings and best practices for future reference 
• Contribute insights from FMCG perspective during product development discussions 

 Other Information: 

• Line report: Director, Business Development

 You will have the following skills and experience:  

• Around 5 years of experience in one of the following:
• Brand/Marketing Executive or Manager role in FMCG companies
• Account Executive/Manager role in marketing agencies handling FMCG clients
• Marketing role directly managing sampling or loyalty programs
• Strong understanding of FMCG marketing strategies and consumer activation campaigns
• Experience in planning and executing sampling campaigns or loyalty programs
• Proven track record of working directly with marketing departments of FMCG companies
• Strong project management skills with attention to detail
• Excellent communication and presentation abilities
• Nice to Have:
• Experience with digital marketing campaigns in FMCG sector
• Background in consumer promotions and brand activation
• Understanding of retail marketing and POS activities
• Experience with trade marketing initiatives

What You’ll Enjoy  

Opportunity to be part of a pioneer team of a digital start-up with huge growth opportunities and strong backing from two organizations that are market and innovation leaders in their respective industries.  

• Provided working equipment (Laptop, Monitor…)  
• Full 100% gross salary during the probation period  
• 02 days WFH per month  
• After probation:  
• Healthcare Insurance for employee  
• 12 days of annual leave and 3 days of sick leave per year  
• Compulsory insurance contribution based on current law  
• Other benefits in accordance with Vietnamese labor law 

Additionally, we offer:  

• Motorcycle parking fee coverage  
• Training and sharing sessions among teams  
• Monthly gatherings and engagement activities for special occasions (Christmas, New Year, Women’s Day, etc.)  
• Snacks, tea, and coffee available at the office  
• Grab/BE account provided for the Company's business and work purposes (if any)  

Interview Process: 2 rounds:

• 1st round with Director, Business Development
• Final round with CEO

 For application, please contact [email protected] or +84 (28) 3820-8664.