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Officer, Digital Marketing Technology Stack (40000579)
Thực Phẩm Vĩnh Tân
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
11/12/2024
Hạn nộp hồ sơ:
10/01/2025
Hình thức:
FULL_TIME
Kinh nghiệm:
Không yêu cầu
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Job Purpose
Campaign journey orchestration and personalize customer’s digital experiences
Performance Analytics
Audience Management
Senior Manager, Digital Marketing Technology Stack
Key Relationships - Internal Stakeholders
Teams within Digital Office and relevant departments in the Bank.
Key Relationships - External Stakeholders
Partners providing professional services.
Success Profile - Qualification and Experiences
Domain Expertise
Customer Centricity
Innovation and Creativeness
Collaboration For Common Objectives
Self-development
Work Efficiency
Success Profile - Personal Attributes
Hanoi: 06 P. Quang Trung, Tran Hung Dao, Hoan Kiem, Ha Noi
Ho Chi Minh City: 23 Le Duan, District 1, Ho Chi Minh City
- The job holder is responsible for utilizing the Bank’s digital solutions to orchestrate campaign journey and personalize customer’s digital experiences.
- The job holder is responsible for developing analytics dashboards to monitor performance, success and test opportunities of campaigns.
- The job holder strengthens audience engagement, digital platform traffic and revenue by exploiting various digital channels and analytics.
Campaign journey orchestration and personalize customer’s digital experiences
- Refine, configure, schedule, and launch owned multi-channel campaigns based on requester’s requirements.
- Create, configure, and launch A/B tests, multivariate tests, and personalized experiences
- Monitor campaign performance metrics such as deliverability, open rates, click-through rates, and conversions to provide insights and recommendations to optimize campaign effectiveness.
- Maintain detailed documentation for test setups, methodologies, and outcomes to deliver comprehensive reports highlighting key metrics, insights, and recommendations.
Performance Analytics
- Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.
- Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
- Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
- Identify new opportunities for testing and personalization to enhance user engagement.
Audience Management
- Develop and maintain detailed audience profiles by analyzing demographic, behavioral, and transactional data.
- Design and implement audience-specific campaigns to achieve marketing and business objectives.
- Track the performance of audience-based initiatives, develop visual and written reports to communicate key metrics, trends and provide actionable insights.
- Recommend new approaches to enhance audience engagement and data utilization.
Senior Manager, Digital Marketing Technology Stack
Key Relationships - Internal Stakeholders
Teams within Digital Office and relevant departments in the Bank.
Key Relationships - External Stakeholders
Partners providing professional services.
Success Profile - Qualification and Experiences
Domain Expertise
- More than 3 years of experience working in a professional Digital Marketing position or similar function. Agile/Digital Experience
- In-depth understanding of marketing departments (including marketing communications and digital marketing such as SEO and social media) and market research methods. - Experience in data analysis and use of marketing tools.
- Proficient in MS Office software, marketing software (such as Adobe Creative Suite và CRM) and SEO tools (Website Analytics, Google Adwords...).
- Knowledge of HTML, CSS and web development tools.
- SQL syntax, Logical/Conditional Operation
- Good communication and writing skills. See more ways to improve communication skills.
- Bachelor’s degree in Finance, Marketing, Data Analytics for Business or related field.
Customer Centricity
Innovation and Creativeness
Collaboration For Common Objectives
Self-development
Work Efficiency
Success Profile - Personal Attributes
- Integrity, modest
- Optimistic, Adaptable & Emotionally Controlled
- Conscientious, Resilient, Vigorous & Achieving
- Persuasive, Unconventional & Forward Thinking
Hanoi: 06 P. Quang Trung, Tran Hung Dao, Hoan Kiem, Ha Noi
Ho Chi Minh City: 23 Le Duan, District 1, Ho Chi Minh City
Khu vực
Thực Phẩm Vĩnh Tân
Xem trang công ty
Quy mô:
500 - 1.000 nhân viên
Địa điểm:
706 Quang Trung, Phường 8, Quận Gò Vấp, Tp. HCM
CÔNG TY CP THỰC PHẨM VĨNH TÂN LÀ CÔNG TY CON CỦA HỆ THỐNG TRANG TRẠI VĨNH TÂN
-Hệ thống trại Chăn nuôi Vĩnh Tân khởi nghiệp từ mô hình nuôi heo theo truyền thống gia đình vào năm 1997
-Hệ thống trại Chăn nuôi Vĩnh Tân hiện có tại các tỉnh Bà Rịa Vũng Tàu, Bình Dương và Thành phố Hồ Chí Minh với mô hình chăn nuôi công nghiệp.
-Tầm nhìn Vĩnh Tân Group trong giai đoạn hiện tại đến 2030. “TRỞ THÀNH ĐƠN VỊ CUNG CẤP THỊT HEO THƯƠNG HIỆU CÓ CHẤT LƯỢNG HÀNG ĐẦU TRONG CẢ NƯỚC”
-Sứ mệnh “CUNG CẤP THỰC PHẨM TỪ THỊT HEO CÓ GIÁ TRỊ DINH DƯỠNG CAO, AN TOÀN VÀ TIỆN ÍCH”
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