Công ty TNHH NFQ Việt Nam ★ 4.6

We are NFQ Asia, #1 digital and deep tech consultancy company. At NFQ, we focus on developing cutting-edge apps, CRMs, ERPs, and other cross-platform products. We develop these solutions not only for ourselves but also for our clients, which include a range of prominent companies such as HomeToGo, Kayak, Alaiko, and Home24. We specialize in e-commerce, mobility, and transport & logistics, and we're always eager to tackle new challenges. Whatever the area, from Mobile to UX, we've got a team of 800+ professionals across 7 countries that knows it inside out.

We are looking for a Senior Marketing Executive to drive our branding, marketing, and CRM initiatives. This role requires expertise in both strategic marketing and technical CRM management, with a strong understanding of digital marketing, customer segmentation, automation, and analytics.

If you're passionate about strategy, brand management, and CRM optimization, we encourage you to apply. 

• This role encompasses these key responsibilities: Marketing planning and operation, Content strategy & planning, Content production coordination, Report & Analysis, HubSpot CRM Management
  

• Join the team to research market/competitors to develop go-to strategy for each country on multi-channel when being requested by stakeholders. 
• Brainstorm ideas for marketing campaigns and activities throughout the year
• Develop a detailed work plan for the given scope/workstream based on the overall plan
• Execute marketing activities based on the strategy at each period: Event management, Lead nurturing, Content marketing, Digital Advertising, Website & Social media management, etc
  

• Manage CRM system (HubSpot), optimize workflows, and ensure data integrity
• Serve as the liaison between business teams and developers by translating requirements, integrating HubSpot via APIs, and testing plugins
• Monitor and analyze lead generation efforts, tracking conversions and optimizing strategies
• Generate CRM reports and dashboards to provide insights on marketing performance and customer behavior
• Train and support internal teams in leveraging marketing and CRM tools effectively
• Collaboration & Stakeholder Management
• Collaborate with cross-functional teams to align marketing efforts with business goals
• Manage relationships with external agencies, freelancers, and partners to enhance marketing efforts
  

• Synthesize insights from the target audience research and combine them with the brand positioning to propose strategic content direction for NFQ
• Develop an effective content strategy with detailed pillars and angles to deliver the main communication objective
• Design a detailed implementation plan with audiences, channels, PICs, and timeline
  

• Coordinate with the internal team (copywriters and designers) to produce content (text and visual) on schedule. 
• Stay updated on AI trends in content marketing to enhance production efficiency and creativity
• Write/Produce some of the content as assigned. The format can be varied such as social posts, video scripts, articles, newsletters, etc
  

• Report to the line manager about the effectiveness of the assigned marketing activities with insight and plan for further improvement
  

• Oversee branding initiatives, including the creation of a brand book and brand guidelines, quality check contents and designs from local countries to ensure consistency across all marketing channels
• Manage internal Asia Marketing Shared Drive to make sure relevant stakeholders can be provided with what they need to perform their job, specially sales team. 
• Perform other duties as assigned within the Asia Marketing department. 
  

• Bachelor's degree in Marketing, Business Administration, or a related field
• 4+ years of experience in marketing, branding, and CRM management (HubSpot preferred).
• Proven expertise in executing B2B marketing campaigns and customer segmentation
• Strong analytical skills with experience in market research and data-driven decision-making
• Basic technical understanding of APIs and CRM integrations.
• Strong project management & stakeholder collaboration skills
• Fluency in English and Vietnamese
  

• ? Join Vietnam’s Best IT Company – Recognized by ITViec for 7 consecutive years, including 2 successive years as the Winner. Work with some of the best minds in the industry and be part of a company that’s redefining how businesses scale through technology
• We are proud to have a diverse team, with 13+ different nationalities represented, and we believe that our differences make us stronger. We also offer plenty of opportunities for our employee’s personal growth. And we believe in giving everyone the freedom and responsibility to do their work. We don’t sugarcoat things - we tell you exactly what we can do, and then we do it
  

• Laptop is provided
• Community Tech activities
• A fun & dynamic environment and freedom to be creative
• Modern office with a flexible relaxing zone
• 13th-month salary pro-rata (based on business situation/performance)
• Performance review 2 times/ year
• Extra Premium Healthcare & Annual Health Check
• 15 days annual leaves
  

• Location: Unit No.PF-08 on Podium Floor, Sapphire Tower 2, 92 Nguyen Huu Canh street, Ward 22, Binh Thanh District
• Working time: Monday - Friday (9AM - 6PM)