WTO ★ 3.3

Mô tả Công việc

Develop and implement comprehensive marketing strategies that align with the overall business objectives and enhance mall foot traffic.

Oversee market research to identify trends, target audience behavior, and competitor analysis to inform marketing decisions.

Design annual and quarterly marketing plans, including budgeting and KPI setting.

Maintain and enhance the mall's brand identity across all communication platforms.

Ensure all marketing materials (online, print, events) reflect consistent and compelling brand messaging.

Partner with mall tenants to create co-marketing opportunities that drive sales and enhance tenant satisfaction.

Provide guidance to tenants on marketing best practices, seasonal campaigns, and promotional events.

Lead the development of digital marketing strategies, including social media, email campaigns, SEO/SEM, and website management.

Monitor and optimize online advertising campaigns to maximize reach and engagement.

Track and report on digital KPIs to ensure successful execution.

Conceptualize and manage mall-wide events and promotional activities that attract diverse audiences and increase traffic.

Oversee event execution, from ideation to implementation, ensuring events meet brand standards and budget expectations.

Develop and manage relationships with media partners, PR agencies, and influencers to promote the mall and its activities.

Serve as the primary spokesperson for the mall, representing the brand at events, conferences, and media engagements.

Manage the marketing budget, ensuring cost-effective allocation of resources across all campaigns and activities.

Analyze and report on the ROI of marketing initiatives, adjusting strategies as needed to meet financial targets.

Lead and mentor the marketing team, fostering a collaborative and innovative environment.

Recruit, train, and develop marketing talent to support the company’s goals.

Other tasks as assigned by the company executives

Yêu Cầu Công Việc

Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).

At least 15 years of marketing experience in retail, real estate, or mall development, with at least 3 years in a leadership role.

Proven track record of developing and executing successful marketing campaigns in a retail or commercial real estate environment.

Strong knowledge of digital marketing, social media, and event promotion strategies.

Excellent leadership, communication, and project management skills.

Ability to collaborate with cross-functional teams and work in a fast-paced, results-driven environment.

Experience in tenant relations and customer engagement is a plus.

Familiarity with CRM systems and data analytics tools to track performance.