KFC ★ 3.2

ABOUT KFC

Colonel Harland Sanders opened the first KFC in Corbin, Kentucky, in 1938. He started with one restaurant, 11 herbs and spices, and an idea. From there, our incredible brand and product grew to what it is today.  KFC is one of the five brands operated by our parent company, Yum! Along with Pizza Hut, Taco Bell, The Habit Burger Grill and recently added Heartstyles.

KFC first came to Vietnam in 1997 with our first restaurant in Super Bowl, Ho Chi Minh City. Today, we are the biggest business in the fast-food industry in Vietnam, with more than 200 restaurants run and 5,000 restaurant team members. The Restaurant Support Centre (RSC) is located at the Bluesky office, Tan Binh District – near Tan Son Nhat Airport.

POSITION SUMMARY

Role Title: Trade Marketing Lead

Department: Marketing

Section:

Role Purpose:

The Trade Marketing Lead role will be in charge of increasing store presence in the local area and making the store different from the competition in the area, building and embossing the local store uniqueness while executing national campaigns, and helping the store to achieve business goals (e.g awareness /sale/community presence).

Reporting directly to the Trade Marketing Manager.

Key Responsibilities:

·      Local Marketing Campaigns: Develop and implement marketing strategies tailored to the specific demographics and interests of the local community. This may involve creating promotions, organizing events, or forming partnerships with local businesses and organizations to increase brand visibility and engagement.

·      Promotions and Campaigns: Strategize and execute promotional campaigns, events, and initiatives aimed at driving foot traffic, boosting sales, and fostering customer loyalty. This includes designing creative promotions that resonate with the target audience and coordinating their implementation across various channels.

·      Store Visibility: Ensure consistent look & feel across stores, aligned with brand guidelines—covering signage, logo placement, POP materials, and visual décor; Maintain strong in-store branding to enhance customer experience.

·      Community Engagement: Foster strong relationships with the local community through proactive outreach programs, sponsorships of local events, and active participation in community initiatives. This helps to build goodwill, enhance brand reputation, and deepen connections with local customers.

·      Digital Marketing: Collaborate with the Digital team to oversee the digital marketing efforts of the store. This involves managing social media accounts, crafting engaging content, executing email marketing campaigns, and utilizing online advertising platforms to effectively reach and engage with local customers in the digital space.

·      Market Research: Conduct thorough market research and competitive analysis to gain insights into local consumer preferences, trends, and behavior. Utilize this information to inform strategic decision-making and develop marketing initiatives that resonate with the target audience.

·      Sales Analysis: Monitor and analyze sales data to evaluate the performance of marketing campaigns and promotional activities. Utilize data-driven insights to identify areas for optimization and make recommendations to enhance future marketing efforts.

·      Brand Compliance: Ensure all marketing materials and activities adhere to KFC's brand guidelines and standards. This includes maintaining brand consistency across all marketing touchpoints and ensuring that all communications reflect the brand's values and identity.

·      Collaborate closely with the Operations team to ensure effective and two-way execution of marketing programs at the store level, and develop tailored action plans by region to support sales growth and achieve target sales.

·      Training and Support: Provide comprehensive training and support to store staff on marketing initiatives and promotions. This includes equipping them with the necessary knowledge and resources to effectively promote the brand and engage with customers in line with the overall marketing strategy.

·      Team Management: Lead and manage a team of local store marketing; provide guidance, training, and support to ensure the team effectively implements marketing plans.

Professional Skills:

·      Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).

·      Must have at least two years of experience as a Trade Marketing Supervisor in the F&B/FMCG industry.

·      Must have experience in developing and executing trade marketing strategies and promotional campaigns.

·      Have a good understanding of the food and beverage industry, including market trends, consumer behavior, and competitor activities

·      Competent in using data analysis tools (e.g., Google Analytics).

Key Experiences:

·      Proven track record of working under pressure/to tight deadlines.

·      Experience in working with relevant stakeholders.

·      Excellent presentation & communication skills

·      Budget Management.  

·      Good communication in English

KFC Vietnam is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

Disclaimer: This job description may not be a complete description of all the jobs and may be changed from time to time at the discretion of the management. It is intended to convey information essential to understanding the scope of the role. It is not intended to be an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with the position.