Hoiana Resort & Golf ★ 3.4

SCOPE OF POSITION

The Assistant Sales Manager plays a pivotal role in driving villa sales for Hoiana’s new luxury beach resort phase. The role is primarily focused on achieving revenue targets through external agency training, sales enablement, and direct client engagement.

As a mid-management position, the Assistant Sales Manager ensures seamless execution of sales operations, strengthens agency performance, delivers high-quality customer experiences, and provides input to refine sales tactics and product positioning.

RESPONSIBILITIES AND ACCOUNTABILITIES

A. SALES & OPERATIONS:

1. Agency Support & Training:

• Develop and deliver structured training programs for real estate agency partners on Hoiana’s products, sales scripts, operator and brand story.

• Act as the point of contact for agencies, providing timely updates on availability, pricing adjustments, sales campaigns, and launch activities.

• Monitor agency performance, provide feedback, and support them with sales tools, presentations, and marketing collateral.

• Attend sales roadshows, workshops, and events to enhance agency engagement and conversion rates.

2. Internal Communication & Operation:

• Liaise closely with the Sales Operation Manager and Sales Gallery team to ensure an exceptional end-to-end customer experience — from first impression to after-visit follow-up.

• Provide feedback and alignment to Senior Sales Manager on customer and agency experiences to continuously enhance the Sales Gallery’s presentation standards, visitor engagement, and service quality.

• Support internal communication flow between Sales, Marketing and all other related departments to ensure timely resolution of client and agency concerns.

3. Direct Client Engagement:

• Handle direct sales inquiries (if any) from resort guests upon assignment and high-net-worth individuals referred through internal networks.

• Conduct sales gallery and show unit tours, presentations, and negotiations to close high-value deals.

• Ensure a premium customer service experience aligned with Hoiana’s luxury brand positioning, contributing to sustainable business performance and reputation.

• Maintain accurate database records and follow-up systems for direct clients.

B. STRATEGIC & PROCESS INPUT:

• Provide market feedback and sales insights to the Senior Sales Manager on customer behaviors, agency challenges, and competitive activities.

• Contribute ideas on sales tactics, product positioning, and launch strategies.

• Assist in aligning internal processes (pricing updates, sales kits, contract preparation) to support operational efficiency.

C. MARKET RESEARCH:

• Weekly report on real estate market activities, especially on hospitality real estate

• Conduct in dept research on competitors: products, sales & marketing activities

1. Education:

• Bachelor’s degree in Business Administration, Marketing, Real Estate, or related field.

2. Experience:

• 3-5 years of experience in luxury real estate sales, hospitality real estate or high-value property sales.

• Proven track record of managing sales agency networks and delivering sales training.

• Experience dealing with UHNWIs (Ultra-High-Net-Worth Individuals) and international clients is highly desirable.

• Prior experience in resort/residential project sales is an advantage.

3. Skills & Competencies:

• Strong sales acumen with ability to close multimillion-dollar deals.

• Excellent presentation, communication, and interpersonal skills, both with agencies and direct clients.

• Training and coaching skills to effectively upskill partner agencies.

• Customer-centric mindset with strong service orientation.

• Fluency in English (spoken and written); knowledge of Mandarin, Cantonese or Korean is an asset.

• Proficiency in CRM systems and MS Office Suite.

• High level of professionalism, integrity, and cultural sensitivity when working with diverse clients.

4. Personal Attributes:

• Confident and persuasive communicator.

• Goal-driven, resilient, and proactive in achieving revenue targets.

• Flexible, collaborative, and adaptable to a fast-paced luxury real estate environment.

• Strong organizational skills with attention to detail.

5. Performance Indicators (KPIs):

• Achievement of sales revenue targets through agencies and direct channels.

• Agency engagement, satisfaction, and productivity (measured via conversion rates).

• Quality of customer service and feedback from direct clients.

• Timely and effective delivery of training and support programs.

• Contribution of actionable insights to enhance sales strategy.