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Customer & Marcom Senior Manager
AIMV CO., LTD
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
30/10/2024
Hạn nộp hồ sơ:
29/11/2024
Hình thức:
FULL_TIME
Kinh nghiệm:
10 - 11 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
A customer & marcom senior marketing manager primary responsibility is to truly understand and implement customer acquisition strategies through different marketing efforts which increase customer engagement to reaching the moment-of-truth for sales qualified leads. This position combines marketing expertise with a deep understanding of customer behaviour, using data to analyse what works and what doesn’t win reaching potential customers and to ensure the optimization to achieve maximum conversion rate
This position will be the key role for managing, tracking and ensuring the customer acquisition strategies being implemented effectively across key stakeholders to achieve maximum conversion rate.
This position will be people manager of a young, dynamic and resilient team with members at different levels and experiences; and will report directly to Head of Customer & Marcom
Job accountability
A customer & marcom senior marketing manager primary responsibility is to truly understand and implement customer acquisition strategies through different marketing efforts which increase customer engagement to reaching the moment-of-truth for sales qualified leads. This position combines marketing expertise with a deep understanding of customer behaviour, using data to analyse what works and what doesn’t win reaching potential customers and to ensure the optimization to achieve maximum conversion rate
This position will be the key role for managing, tracking and ensuring the customer acquisition strategies being implemented effectively across key stakeholders to achieve maximum conversion rate.
This position will be people manager of a young, dynamic and resilient team with members at different levels and experiences; and will report directly to Head of Customer & Marcom
Job accountability
- Ensure all the focused of customer acquisition action plans are well cascaded, communicated and clearly understanding from internal team to key stakeholders.
- Ensure marketing activities are aligned with customer acquisition strategies to achieve the targeted KPIs.
- Ensure the brand message & spirit are strongly translated into different marketing activities.
- Ensure the monitor & tracking of every campaign for progress or proposing a change immediately when necessary to achieve to targeted goals and for key learnings for next campaigns.
- Ensure the brand power & brand preference/ brand love in all platforms.
- Ensure all the campaign committed KPIs is delivered
- Ensure the all the customer acquisition actions & MKT efforts being communicated, guided and being used effectively from agency force.
- Understand the industry nature, business requirement and customer strategy and the connection and translation into action plans.
- Understand the customer segmentation framework and be able to develop different customer propositions for different segments.
- Master in marketing expertise with a deep understanding of customer behaviour, insight, using data to analyse what works and what doesn’t win reaching potential customers through different customized proposition
- Understand and be able to leverage various online marketing tools and techniques, staying up-to-date with the latest trends to ensure their strategies are effective.
- Be able to engage and build connections with others, be able to discuss & align with key stakeholders of the objectives, deliverable to ensure the expected aligned outcome.
- Supervise customer acquisition & marcom team to implement all the marketing activities.
- Coordinate with media team for the up-to-date and right approach on social & other media channels
- Be a role model for staff to encourage and inspire subordinates to deliver all the execution plan with quality.
- Build & grow team through Identifying the strength and improvement area of each member and support them grow following their career aspiration.
- Create the team working environment whereas team member can feel trust, transparent and give them the freedom to grow and to share their thoughts
- Agile mindset and be able to adapt with fast change and confidently steps into the unknown.
- Be able to recognize and balance immediate priorities with future implications.
- Bachelor’s Degree in Marketing or a related field
- Fluent in English and Vietnamese
- Required competencies & proficiency: Customer strategy (Segmentation & Proposition), Customer Acquisition & Marketing Strategies Development (Advance); Digital Marketing (Advance); Stakeholder Management (Advance)
- At least 10 years of experience working in multi-national Customer/ Marketing Dept.
Khu vực
AIMV CO., LTD
Xem trang công ty
Quy mô:
200 - 500 nhân viên
Địa điểm:
49 Hai Bà Trưng, Hoàn Kiếm
Ascott Limited là một công ty Singapore đã phát triển thành một trong những nhà điều hành-chủ sở hữu nhà nghỉ quốc tế hàng đầu. Danh mục đầu tư của Ascott trải rộng trên 180 thành phố trên 30 quốc gia ở Châu Á Thái Bình Dương, Châu Âu, Trung Đông, Châu Phi và Hoa Kỳ. Ascott Limited có mặt tại Việt Nam từ năm 1994 và được biết đến chủ yếu thông qua thương hiệu Somerset của 4 thành phố lớn.
Chính sách bảo hiểm
- Được tham gia BHXH, BHYT, BHTN đầy đủ
Các hoạt động ngoại khóa
- Du lịch, teambuilding
Lịch sử thành lập
- Ascott Limited có mặt tại Việt Nam từ năm 1994 và được biết đến chủ yếu thông qua thương hiệu Somerset của 4 thành phố lớn.
Mission
TẦM NHÌN
Trở thành doanh nghiệp hàng đầu thế giới làm giàu cho người dân và cộng đồng thông qua các sản phẩm và dịch vụ bất động sản chất lượng cao.
Những nghề phổ biến tại AIMV CO., LTD
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