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Media and Digital Marketing Manager (Global Leading FMCG)
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
27/11/2024
Hạn nộp hồ sơ:
27/12/2024
Hình thức:
FULL_TIME
Kinh nghiệm:
5 - 6 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
- Managing media & digital planning for 3 key brands at a global leading FMCG
- International working environment, good benefits and learning opportunities.
Our Client is a global company in FMCG with international working environment, good benefits, and learning opportunities.
Job Description
Integrated Communication Planning
- Lead the integrated communication approach and planning for all campaigns, acting as a key business partner to the brand team.
- Map and analyze the customer journey to identify areas for improvement and innovation.
- Review and evaluate integrated communication proposals/plans from cross-agencies.
- Adjust media concept plans in response to changes (e.g., down rating, decreased KPIs, changes in marketing/media plans).
- Evaluate booking plans across various channels: TV, Digital, Mobile, OOH, Social KOL, Sponsorship.
- Measure media placement effectiveness and efficiency based on KPIs.
- Define category movements by analyzing historical data and competitor actions.
- Identify and generalize communication strategies to support ATL forecasts and adjust YTG communication plans.
- Identify communication threats and opportunities to enable agile business turn-around actions.
- Develop new consumer touchpoints, transforming new channels into brand-building touchpoints integrated into the holistic consumer journey.
- Focus on mapping and optimizing the end-to-end customer journey.
- Identify key touchpoints and moments of truth that impact the customer experience.
- Design and implement consumer experience strategies that align with the company's brand and business goals.
- Analyze consumer behavior via digital signals and develop strategies to enhance engagement, reduce friction, and increase satisfaction at each stage.
- Collaborate with cross-functional teams to implement improvements and measure their impact on consumer behavior and business results.
- Build and maintain a report analysis structure to track media KPIs.
- Establish and maintain strategic partnerships with media partners/suppliers.
- Evaluate partnership sponsorship packages.
- Stay updated on market trends, including new branding marketing activities, commercials, and regulations, and recommend suitable innovations for our brands.
- Respond to ad-hoc requests from brand teams.
- Maintain strong communication lines with key stakeholders to ensure smooth organizational operations.
- Foster a team culture among agencies that embraces new challenges with a positive, win-win spirit.
- Collaborate with marketing, sales, and product development teams to ensure a cohesive consumer experience.
- Lead consumer experience initiatives and projects from conception to execution.
- 5-6 years of experience in marketing communication.
- Preferably with experience in communication planning. Record proven of success in brand management, including TVC and digital, media strategy (with a focus on digital), and innovation. Creative thinking is a big plus.
- Solid knowledge of brand-building fundamentals: brand funnel, brand health tracking, etc.
- Strong analytical skills and proficiency in using Martech tools like PowerBI.
- Agile problem-solving skills.
- Strong stakeholder management skills.
- A comprehensive understanding of marketing and business functions in the FMCG sector is essential.
- Demonstrated strengths in marketing competencies, especially in Brand Planning, Brand Strategy, Communication, and Media Management.
- Lead cross-functional groups and managing local stakeholders, as well as forming close partnerships
- Inspire, motivate, and lead multidisciplinary project teams to achieve outstanding results.
- Proficiency in written and verbal English communication is a must
- Attractive compensation package of the market.
- Global company in an exciting industry.
- Opportunity for comprehensive development in brand management.
Quote job ref: JN-112024-6601283
Khu vực
POSHACO
Xem trang công ty
Quy mô:
1.000 - 5.000 nhân viên
Địa điểm:
Công ty cổ phần sản xuất tôn mạ màu POSHACO được thành lập năm 2009. POSHACO JSC là đơn vị chuyên họat động trong lĩnh vực sản xuất tôn mạ màu và các sản phẩm bao che phục vụ cho ngành công nghiệp, kiến trúc và dân dụng.Với hệ thống thiết bị dây truyền máy móc được nhập khẩu đồng bộ từ Hàn Quốc, cùng với đội ngũ cán bộ có trình độ cao và đội ngũ công nhân kỹ thuật lành nghề. Công ty chúng tôi đã cho ra đời sản phẩm tôn mạ màu mang thương hiệu POSHACO
Review POSHACO
3.5
2 review
11/10/2024
★
★
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Công nhân
tại Hà Nội
Nơi làm việc thoáng mát,sạch sẽ,không khí làm lv hiệu quả (ID)
11/10/2024
★
★
★
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Nhân Viên Quản Lý Chất Lượng (QM)
tại Hà Nội
Môi trường làm việc tốt, bữa ăn miễn phí, lương thấp và khó thăng tiến (ID)
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