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MCN Director - FMCG
Thực Phẩm Vĩnh Tân
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
30/11/2024
Hạn nộp hồ sơ:
30/12/2024
Hình thức:
FULL_TIME
Kinh nghiệm:
3 - 4 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
- For well established FMCG company in Vietnam
- Opportunity to lead a dynamic and collaborative team, that is continuing to grow
Our client is an FMCG company committed to delivering long-term growth and adhering to high standards of corporate responsibility.
Job Description
- Architect user experience and manage the workflow of TikTok, Shopee, Lazada, and Facebook, with a focus on driving growth;
- Have the experience to work and manage MCN (stands for Multi-Channel Network), acts as an intermediary between content creators and brands or advertisers, to follow up and drive the growth of KPIs with other functions;
- Work with KOLs/ KOCs/ Creators to build and develop the Key Plans, evaluate the plan/ strategy to adjust as directions of BODs;
- Lead the teams including planning, livestream, talent hubs,… to work and ensure the operation and KPIs as assigned;
- Recommend and execute compelling promotions, sales campaigns, and offerings to drive customer acquisition and engagement;
- Identify business needs, develop project requirements and other documentation as required; focus on TikTok, Shopee, Lazada, and Facebook bases;
- Lead development of internal processes for content management, product development and continuous improvement;
- Serve as a thought leader, identifying new revenue opportunities through research, business unit feedback, and sales performance analysis;
- Research industry trends, seeking opportunities to bridge gaps in business objectives, pushing the business forward to exceed financial targets;
- Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives;
- Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability;
- Manage the user experience of the website including site navigation, content development, checkout funnel, and promotional campaigns;
- Identify new areas of eCommerce opportunity beyond current organizational thinking, for TikTok, Shopee, Lazada, and Facebook;
- Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions, for TikTok, Shopee, Lazada, and Facebook;
- Proven leadership of large eCommerce projects across all functions;
- Extensive knowledge of e-commerce technology and sophisticated analytics;
- Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects;
- Plan, manage, and optimize ad spend across TikTok, Shopee, Lazada, and Facebook, with a focus on driving growth;
- Set KPIs, develop growth strategies, and align campaigns with commercial objectives to drive sales and optimize ROI;
- Lead TikTok ad campaigns, including livestream ads, shopping videos, and video content, ensuring leadership in the category;
- Run other kinds of Ads & Media for TikTok, Shopee, Lazada, and Facebook as key strategies of Ecommerce which can drive the performance of channels as KPIs assigned, with creativeness and focused plan across functions;
- Analyze and report on campaign performance; provide data-driven recommendations for optimizing ad spend and improving conversion rates;
- Collaborate with the marketing team to ensure ad strategies are integrated with broader marketing goals;
- Stay updated on e-commerce trends and social commerce best practices to keep campaigns fresh and competitive;
- Stay and develop the CRM programs for TikTok, Shopee, Lazada, and Facebook as strategy;
- Other tasks assigned by CEO and Deputy CEO to drive the key strategy across all functions.
- 3-5 years of experience (min) in digital media and ad campaign management, particularly in the FMCG or F&B sectors;
- Proven expertise in TikTok, Shopee, Lazada, and Facebook ads, with a focus on performance marketing;
- Strong analytical skills for tracking performance metrics such as CTR, ROAS, and conversion rates;
- Experience working in a fast-paced environment and collaborating with multiple teams;
- Excellent communication and teamwork skills, with the ability to take initiative in strategic decision-making.
- Competitive package
Quote job ref: JN-102024-6573403
Khu vực
Thực Phẩm Vĩnh Tân
Xem trang công ty
Quy mô:
500 - 1.000 nhân viên
Địa điểm:
706 Quang Trung, Phường 8, Quận Gò Vấp, Tp. HCM
CÔNG TY CP THỰC PHẨM VĨNH TÂN LÀ CÔNG TY CON CỦA HỆ THỐNG TRANG TRẠI VĨNH TÂN
-Hệ thống trại Chăn nuôi Vĩnh Tân khởi nghiệp từ mô hình nuôi heo theo truyền thống gia đình vào năm 1997
-Hệ thống trại Chăn nuôi Vĩnh Tân hiện có tại các tỉnh Bà Rịa Vũng Tàu, Bình Dương và Thành phố Hồ Chí Minh với mô hình chăn nuôi công nghiệp.
-Tầm nhìn Vĩnh Tân Group trong giai đoạn hiện tại đến 2030. “TRỞ THÀNH ĐƠN VỊ CUNG CẤP THỊT HEO THƯƠNG HIỆU CÓ CHẤT LƯỢNG HÀNG ĐẦU TRONG CẢ NƯỚC”
-Sứ mệnh “CUNG CẤP THỰC PHẨM TỪ THỊT HEO CÓ GIÁ TRỊ DINH DƯỠNG CAO, AN TOÀN VÀ TIỆN ÍCH”
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