- Conduct market analysis and research to identify trends, opportunities, and threats in the industry.
- Analyze market data related to Customers /Suppliers & competitors and identify key insights to develop strategies to gain a competitive advantage.
- Collect and analyze customer and competitor intelligence & develop and maintain a database of the industry and the company's competitive position.
- Conduct macro-market analysis including target markets, products, supply chain, and distribution.
- Monitor key performance metrics and provide regular performance updates & track progress against the sales plan, capacity plan, and budget, and identify areas where changes need to be made to achieve the company's goals and objectives.