Việc làm L'Oréal Việt Nam
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L'Oréal Việt Nam
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Social Community Manager - Dermatological Beauty
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
27/08/2024
Hạn nộp hồ sơ:
05/10/2024
Hình thức:
FULL_TIME
Kinh nghiệm:
5 - 6 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Plan, develop and manage social interactions across Advocacy & Community digital channels to increase brand exposure and strengthen brand image.
SOCIAL STRATEGY-EXECUTION & PERFORMANCE OPTIMIZATION (ADVOCACY PLATFORMS)
Preferred Competencies
SOCIAL GURU
SOCIAL STRATEGY-EXECUTION & PERFORMANCE OPTIMIZATION (ADVOCACY PLATFORMS)
- Oversee, maintain and strengthen consistent social presence and influence of LDB brands by developing and executing brand social content strategy aligned with brand strategy and integrated marketing campaigns based on consumer insights and social media analytical data in collaboration with brand and media team
- Monitor & analyse social listening insights/conversations/reports to come up with proper actions needed that lead to optimization and efficiency in achieving social performance KPIs
- Keep up to date on social trends and best practices to share and upskill internal stakeholders
- Involve in the management and governance of social agency bidding, evaluation and operations; build and monitor the collaboration of lead communication agency x social agency
- Work cross-functionally to advise on developing appropriate social content, if required
- Oversee planning and execution of influencer marketing strategy of brands, manage operations excellence of Influencer Management agency
- Lead initiatives to develop relationship with influencers, advise on strategic approach for partnership and earned media
- Ensure marketing targets are achieved with cost efficiency and value check for all influencer representing brands' campaigns
- Develop influencer commerce strategy and pool of influencers for social commerce leverage
- Keep up to date with influencer marketing practices, upskilling internal stakeholders
- Ensure excellent consumer care services on social channels with an aim of 100% reply rate and excellent response quality
- Develop advocacy community of L'Oréal e-beauty advisors, educators, community managers, internal creators based on engagement activities and development programs
- Identity and build community expansion strategy & framework to develop brand advocates communities in the market
- Develop process and management framework for conducting livestream for L'Oréal brands, with frequently upgrading performance and practices among livestream heros
- Expertise in social media and strong affinity with social campaign management is needed. Ability to work closely with brands marketing managers for execution and performance monitoring is essential.
Preferred Competencies
SOCIAL GURU
- Love social and be a social savvy
- On trend with what’s hot on social, love to digest social content, a social content creator is an advantage
- Be sharp and agile to initiate social content marketing actions based on insights and social performance monitoring
- Builds network of social ecosystem and influencers
- Excellent interpersonal skills, communication skills, experience from social agency is an advantage
- Is obsessed with consumer centricity
- Builds audience through relevant content
- Scales consumers and influencers engagement
- Masters social marketing tactics
- Likes to engage with the extended team and share findings. Need to have strong communication and negotiation skills because you will cooperate with highly passionate and innovative teams.
- Strategizes digital transformation
- Upskills and transmits digital knowledge and mindset
- Drives the change toward brand and consumer centricity
- Leads toward data-driven marketing organization
- Leads with strong agile project management skills
- Acts as a strategic business partner
Khu vực
L'Oréal Việt Nam
Xem trang công ty
Quy mô:
500 - 1.000 nhân viên
Địa điểm:
Lầu 10, Vincom Center B, 45A Lý Tự Trọng, Q.1, TP.HCM
L'Oréal S.A. là tập đoàn chuyên về các sản phẩm chăm sóc cá nhân của Pháp có trụ sở chính tại Clichy, Hauts-de-Seine và một văn phòng đăng ký ở Paris. Đây cũng là tập đoàn số một thế giới trong ngành mỹ phẩm, tập trung vào các sản phẩm nhuộm tóc, dưỡng da, chống nắng, trang điểm, nước hoa và chăm sóc tóc.
L’Oreal là tập đoàn nổi tiếng về các nhãn hiệu như : Lancôme, Vichy, L’Oreal Paris, Kérastase, L’Oreal Professionel. Nhãn hiệu L’Oreal Professionel đã có mặt ở Việt Nam từ năm 2003 và đã hợp tác với các Salon tại TPHCM để đem đến cho khách hàng những dịch vụ tốt nhất.
Review L'Oréal Việt Nam
4.0
22 review
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