Tập Đoàn Việt Thái Quốc Tế VTI ★ 2.4

Job Summary:

• This position that develop and execute the online Marketing activities to optimize ads performance, enhance website performance, and manage our CRM strategies.
• A highly analytical and results-driven professional with a deep understanding of digital marketing techniques

Key Accountabilities:

ADS PERFORMANCE:

• Develop and execute data-driven digital advertising activities/ projects across various platforms, including Social Ads and other relevant channels.
• Monitor and analyze ad campaigns' performance, identifying areas for improvement and implementing optimization activities/ projects.
• Utilize advanced analytics tools to track key performance metrics, ROI, and customer acquisition costs.
• Collaborate with the creative team to ensure ad creatives are aligned with brand messaging and resonate with the target audience.
• Stay updated on industry trends and emerging advertising platforms to recommend innovative strategies.

WEBSITE PERFORMANCE:

• Monitor and analyze website traffic, user behavior, and conversion rates, using insights to make informed recommendations for website enhancements.
• Work closely with the web development team to implement technical SEO best practices and ensure website functionality.
• Analyze website analytics data to identify trends, customer behavior, and opportunities for website enhancements.

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

• Implement and manage CRM systems to track and analyze customer behavior and preferences.
• Create and segment customer lists for targeted marketing campaigns.
• Develop and implement personalized customer journeys to enhance brand loyalty.

DATA ANALYSIS:

• Utilize data analytics and reporting tools to track, analyze, and report on the effectiveness of digital and CRM initiatives.
• Provide insights and recommendations to enhance campaign performance and customer engagement.
• Collaborate with other teams to ensure data accuracy and integrity for CRM initiatives.

Budget Management:

• Manage and allocate budgets effectively to optimize campaign performance while maintaining cost efficiency.
• Monitor spending, report on financial performance, and make recommendations for budget adjustments.

Education:

• Bachelor's degree in Digital Marketing, Business, or a related field.

Experience:

• 4+ years of experience working with proven experience in digital marketing and CRM, preferably in the fashion industry.

Work related skills:

• Proficiency with marketing automation tools and CRM software
• Experience with Ads platforms, Google Analytics, SEO/SEM optimizing tools
• Strong analytical and data interpretation skills.

Soft skills

• Exceptional project management and organizational abilities.
• Excellent written and verbal communication skills.
• Detail-oriented and results-driven mindset.
• Teamwork oriented

- Having chances to get attractive company bonus every month/year

- Company trip once a year + Joining party

- Salary and position is reviewed 1 time a year

- Bonus by individual ability and company’s performance.

- Social insurance, health insurance, unemployment insurance and other benefits

- Dynamic and sociable working environment.