Kỹ Nghệ Gỗ Hoa Nét - Wanek Furniture ★ 3.3

• Collaborate with Licensees to establish a comprehensive marketing promotions calendar for each international territory in order to achieve the organization’s annual multi-channel marketing plan and aligns separate but related constituents and business goals into a singular marketing platform and brand message.
• Have a passion for Cultural diversity and be able to think about Marketing/Advertisement from their local perspectives. Not all strategies work the same across every country.
• Collaborate with leadership on the alignment of annual and quarterly Company goals of store and website traffic, sales, online site traffic, mattress sales and overall market growth, by country.
• Drive traffic to Stores & eCommerce Websites through a promotional calendar for each global market.
• Aid in developing and deploying an aggressive curated offer and event promotion to licensees based on local trends.
• Develop a mattress promotion plan and market penetration strategy.
• Develop new and innovative ways to leverage financing as a traffic driver where possible in each foreign market.
• Collaborate with marketing counterparts including ecommerce, merchandising, creative, store operations, licensees, etc., to develop best in class marketing promotions, strategies and tactics.
• Influence and lead non-direct reports and stakeholders in the development and execution of a cohesive marketing promotions plan.
• Have the ability to leverage Google Analytics to provide weekly eCommerce traffic reporting; identify and make recommendations for growth opportunities.
• Lead retailers to provide detailed measurement and reporting on store and website traffic and sales, while identifying and recommending changes to improve effectiveness.
• Develop first-hand knowledge of market dynamics, competitors and opportunities by communicating with each market, identifying business potential and corresponding marketing programs.
• Develop consistent global market competitive analysis and reporting. Provide real-time recommendations to address market promotions opportunities.
• Collaborate and communicate with retailers and agencies to execute marketing and advertising trend analysis, monitoring and competitive benchmarking, as appropriate.
• Collaborate with a variety of internal teams to identify and socialize market trends and dynamics to develop corresponding marketing programs.
• Demonstrate the Company’s Core and Growth Values in the performance of all job functions