AkzoNobel Vietnam ★ 4.1

* Deployment of In-store Merchandising model:
· Responsible for deployment of the In-Store model merchandising aimed at addressing shopper needs, building on the model developed by the regional commercial excellence team which meet the country’s needs.
· Work closely with the sales team for identifying the set of core SSO’s for deployment of the In-store merchandising model, based on store classification.
· Work with the marketing head and brand marketing team to run targeted activation campaigns run at stores for shoppers
· Deploy the tools and templates for measurement of store performance to justify AkzoNobel’s investment.
· Sharing the monthly dashboard to highlight store performance and share it as part of the country sales and marketing meeting and highlight future targets/ plans to cover up any deviations/ gaps

* Deployment excellence in daily
· Plan a sharp category/channel/customer strategy based on market trend, hopper/retailer insight & internal data. Unlock market potential by localizing strategy, approach.
· To ensure excellence in execution by controlling traffic in all channels by ensuring all Initiatives execution not overlap each other. Define priority activity/plan in case too much hectic traffic.
· Plan BTL activities of launch/re-launch plan. Dress up store to highlight new launch/re-launch. Internal motivation: deploy and motivate sales team. External: event, incentive
Following up & Monitoring post launch via feedback, report, audit, market visit
· Analyze internal/ external data (market trend, retailer & shopper insight) to deeply understand key IO to plan category strategy every year.
· Manage & monitor budget effectively: review & find out creative way to deliver target within limit budget.
· Well align across departments/ functions in order build relationship across Marketing & Sales Function to sell and align Category/Launch or Re-launch plan
· Manage Category field team
· Build internal process among In Store and Sales team to ensure proper care for in store.
· Ensure in store performance under control by field team

v Deployment of Category Management approach:
· Work with the Head of Marketing to understand the regional Category Management approach
· Facilitate the market deployment of the Category Management approach for the large format SSO’s based on retail segmentation and LSO channel (wherever LSO channel is existing)
· Enable deployment of the appropriate category drivers and work with the brand marketing team to design the customer promotion plans linked to the drivers
· Plan and organize country level trainings for Category Management (wherever needed)

* Key Account Management approach:
· LSO is a key segment of GTM in some key markets
· Deployment of Key Account Management approach for the LSO customer (if existing)
· Plan and organize country level trainings for Key account management (wherever needed)
· Work with sales team to organize meetings with the key customers to introduce key account management approach.

* Product Stewardship and Sustainability:
· Comply with relevant local regulations and HSES policies and guidelines
· Promoting safety behavior amongst In-store shop, field team and vendors