APU

Mô tả Công việc

JOB PURPOSE

- To set up, implement and manage the overall company's digital channels for a desired presence and conversion (sales, lead)

JOB DESCRIPTION IN DETAIL

- Plan and execute SEO and PPC compaigns

- Continually work on the SEO of the Schools’ websites to improve ranking, increase traffic and enhance brand awareness & sales

- Acquire insight in online marketing trends and new channels. Provide perspective and recomendation for adoption where appropriate

- Manage marketing compaign through email and social medias

- Adopt new technologies in develop the current compaigns

- Constantly evaluate and optimize marketing activities to improve return on investment

- Work with internal team and agency if necessary to build websit

- Measure performance of digital marketing efforts using a variety of analytics tools

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Other tasks as assigned by the Supervisor.