APU American International School ★ 3.3

Brand Activation & Event Marketing

Collaborate with the marketing team to implement promotional activities supporting events (advertising, PR, social media, email marketing, etc.).
Develop and execute activation campaigns at schools, shopping malls, education fairs, and partner institutions to engage potential students and parents.
Ideate and organize experiential education events (School Tours, Workshops, Open Days, Study Abroad Seminars, Campus Tours, etc.) to increase brand recognition and boost enrollment.
Work closely with other departments to ensure smooth execution of events and achieve campaign objectives.

Community Engagement & Partnership Development

Organize engagement activities to connect with students, parents, and the wider community.
Establish and maintain relationships with schools, English centers, and educational organizations to expand partnership opportunities and promote APU’s brand.
Support the development of strategic collaborations that create added value for APU students.

Campaign Execution & Performance Analysis

Manage event budgets, ensuring cost- effective spending and high ROI.
Provide regular reports on the outcomes of activation and event marketing activities
Monitor and evaluate the effectiveness of activation campaigns and events, proposing improvements to optimize performance.

Qualifications & Experience

2- 3 years of experience in event marketing, brand activation, or experiential marketing (experience in the education sector is a plus).
Proven experience in organizing large- scale events and working with partners and vendors.
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

Skills & Competencies

Strong planning, organizational, and event management skills.
Ability to work in teams and manage multiple tasks efficiently.
English proficiency is an advantage.
Excellent communication, negotiation, and partnership- building abilities.
Proficiency in marketing tools (Google Docs, Canva, CRM, Social Media, etc.).
Creative thinking with a keen understanding of experiential marketing trends.

Laptop, Chế độ bảo hiểm, Đào tạo, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-04-01 20:10:02