Phúc lợi
- Laptop
- Chế độ bảo hiểm
- Du Lịch
- Phụ cấp
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
- Công tác phí
- Phụ cấp thâm niên
- Nghỉ phép năm
Mô tả Công việc
Objective of role:
- Responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across all digital channels and the company’s e-commerce development.
DETAILED RESPONSIBILITIES:
Planning & Managing:
- Build and execute digital strategies through digital marketing campaigns to achieve digital marketing growth.
- Plan and manage digital campaigns across all digital channels of O2O.
- Manage social media & digital marketing budgets with constant tracking of expenditure versus ROIs.
Digital Marketing Implementing:
- Drive and optimize performance on social, digital advertising, through Facebook Ads, Google Display, SEO/SEM, Zalo, Tiktok and EDM.
- Collaborate with inhouse team to create advertising visual and content for a successful campaign.
- Able to contribute with creative/ novel ideas and solutions to improve implementation of digital communication.
- Participate in communications with brand principal and ensure that guidelines and processes are applied in assigned market.
- Generate commercial sales and optimize marketing ROI through digital campaigns, social media management and analytics, as well as performance marketing.
Supervising & Reporting
- Demonstrate strong project/ campaign management skills – with digital marketing projects and campaigns executed within stipulated timeline for launch
- Display strong thought process and eye for details when executing a 360-integrated marketing campaign - which is seen through communication consistency/ accuracy across all touchpoints.
- Display strong communication skills in liaison with both external and internal stakeholders to ensure accuracy/ efficiency of execution.
- Build dashboard of report for deeply analysis on data to evaluate the advertising performance on each campaign and have quick action plan on each campaign to reach the goals.
- Conduct a set of reports as per timeline to evaluate & monitor campaign effectively
Yêu Cầu Công Việc
Suggested Qualifications and Experience:
- 5 to 7 years’ work experience in Digital Marketing role
- Having experience in Brand.com
- A keen sense in retail industry is an added advantage.
- Proficient in Microsoft office & English communication
- Good knowledge of Zalo Ads, EDM, Google and Facebook Ads tools
- Proficient in Google Analytics, Google Data Studio, Facebook Business Manager, Haravan Website Platform.
Required Attributes:
- Highly adaptable to change and an excellent team player with the ability to influence and negotiate.
- Takes initiative and ownership
- Excellent planning and analytical skills
- Ability to work in a fast-paced setting under tight deadlines
Without referral to manager
- Prioritization & delegation of tasks within digital function
- Resolution of decision regarding the day-to-day implementation of the digital plan
- Approval of expenditure within delegated limit in line with company policy
- Coordination with 3rd party contractor/ vendor on quotes and tasks
After consultation with manager or others
- Approval of expenditure exceeding delegated limit
- Development of digital plans
- Resolution of decisions which involve or impact customers/ company
- Implementation of processes/ changes to SOP
Địa điểm làm việc
Thông tin khác
- Bằng cấp: Đại học
- Độ tuổi: 28 - 40
- Lương: Cạnh tranh
Pullman là thương hiệu khách sạn quốc tế nổi tiếng toàn thế giới thuộc tập đoàn Accor. Đây là đơn vị điều hành khách sạn lớn, sở hữu hơn 3.500 khách sạn ở 92 quốc gia và 160.000 nhân viên.
Riêng thương hiệu Pullman có mặt tại nhiều khu vực như châu Âu, châu Á, châu Phi, Trung Đông, với số lượng khoảng 80 khách sạn. Mục tiêu của tập đoàn Accor là tới năm 2020 có thể đạt 150 khách sạn trên khắp thế giới.
Tại Việt Nam, khách sạn Pullman có mặt từ năm 2012. Tính đến nay, chuỗi khách sạn này có tổng cộng 5 khách sạn, nằm tại nhiều địa điểm đắc địa và những khu du lịch nổi tiếng như: Phú Quốc, Vũng Tàu, Hà Nội, TP Hồ Chí Minh và Đà Nẵng.