PHÊ LA ★ 1.0

Mô tả Công việc

Understand & keep studying the users’ journey on digital platforms.

Plan/ allocate, set up, monitor digital performance across digital platforms: social media (Meta, Tik Tok, Google, Youtube, out-of-app ads leads to Food App/ Ecom platforms,…), Web, SEO/ SEM, in-house app, email/ SMS MKT, location check-in, Google Analytics,…

Real-time report & optimization (by centralizing data & creating smart report template/ data studio,…).

Weekly/ monthly report or post-evaluation after every campaign (deeply digital performance vs. marketing/ business performance).

Proactively research & suggest online alternatives to enhance brand awareness/ audiences’ experience (develop web/ landing pages, in-house app,…)

Advise brand & communication team to create message/ image to be relevant with target audiences’ journey & platform’s standard on digital.

Support other departments working smartly by digital tools (auto reply, centralize communication channels for Customers Service team,…)

Budget allocation & tracking