Vietnam Royal Investment Group (VRI GROUP)

ABOUT KFC

Colonel Harland Sanders opened the first KFC in Corbin, Kentucky, in 1938. He started with one restaurant, 11 herbs and spices, and an idea. From there, our incredible brand and product grew to what it is today.  KFC is one of the five brands operated by our parent company, Yum! Along with Pizza Hut, Taco Bell, The Habit Burger Grill and recently added Heartstyles.

KFC first came to Vietnam in 1997 with our first restaurant in Super Bowl, Ho Chi Minh City. Today, we  are the biggest business in the fast-food industry in Vietnam, with more than 200 restaurants run and 5,000 restaurant team members. The Restaurant Support Centre (RSC) is located at the Bluesky office, Tan Binh District – near Tan Son Nhat Airport.

Report to: Strategic Growth Manager.

Role Purpose:

The Strategic Growth Lead role will drive sustainable growth through data-driven decision-making and strategic initiatives. This role is a vital part of the leadership team, focusing on market research, menu and pricing optimization, and trade promotions management to fuel the company's long-term success. You will be a strategic thinker passionate about uncovering growth opportunities and translating insights into action plans that fuel the company’s long-term success.

Key Responsibilities:

·      Market Research & Data Analysis: Conduct in-depth market research to understand consumer behavior, the competitive landscape, and industry trends; analyze customer data to identify growth opportunities and provide insights that inform business strategies; collaborate with cross-functional teams to translate market insights into actionable growth plans.

·      Menu & Pricing Optimization: Lead the optimization of menu offerings based on customer preferences, sales data, and market demand; Develop pricing strategies that balance customer value with profitability goals; Continuously monitor market trends and competitors’ pricing to ensure the company remains competitive.

·      Trade Promotions Management: Manage and execute trade promotions and partnerships, including collaborations with key brands (e.g., Pepsi), to enhance customer engagement and drive sales; measure the effectiveness of promotions and partnerships, ensuring maximum ROI and alignment with the company’s growth objectives; identify new partnership opportunities to drive brand presence and revenue growth further.

Professional Skills:

·      Bachelor's degree in Marketing, Communications, Business, or a related field

·      Must have at least four years of experience in Trade Marketing within the QSR or retail industry

·      Have a good experience in menu management, pricing optimization, and trade promotions

·      Competence in using data analyst tools.

Key Experiences

·      Proven track record of working under pressure/to tight deadlines.

·      Experience in working with relevant stakeholders

·      Good communication skills.

·      Be able to use English.