VIET HONG

About Lovepop

Lovepop is on a mission to create one billion magical moments.  We combine art x engineering to create the most magical paper art cards & gifts.  Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments in lifetime revenue.  Lovepop consistently ranks in the top Google results for cards online, enjoys 18% national brand awareness, and has helped its customers create over 50 million magical moments.  Our vision is to be the #1 online card destination for cards and we are building the team of A+ talent that will take us there.

• Optimization Strategy for Greeting Cards: Execute the online optimization strategy to drive engagement and conversion, focusing on the diverse appeal and variety of Lovepop greeting cards
• Seasonal Content Planning: Implement the content strategy to highlight seasonal themes, special occasions, and celebrations unique to Lovepop, ensuring messaging is both compelling and brand-aligned
• Cross-Functional Collaboration:
• - Partner with Merchandising, Site Operations, Copy, and Creative Services teams to ensure timely product launches, with a focus on key gifting seasons (e.g., holidays, birthdays, anniversaries)
• - Collaborate with the Merchandising team to identify opportunities to increase engagement and conversions through curated collections and occasion-focused themes
• Category Page Optimization:
• - Refine sort orders, filters, and navigation on category pages to streamline the customer journey and maximize conversion
• - Coordinate with Brand Marketing, CRM, and Media teams to align merchandising strategies with broader brand initiatives
• Promotion and Site Operations Support: Support the implementation of promotional messaging, particularly during high-traffic periods and product launches, to keep customers informed of current offers and featured collections
• Performance Reporting and Analysis: Conduct regular performance reviews of greeting card categories to identify trends and improvement areas
• Customer Support Liaison: Collaborate with customer service to address product inquiries and quickly resolve issues, ensuring high levels of customer satisfaction
• Customer Engagement Insights: Track product engagement, customer feedback, and return data for insights into customer preferences, using this data to refine product and merchandising strategies
  

• Minimum of 2+ years of experience in site merchandising or DTC Ecommerce. Merchandising, buying, and planning experience is a plus
• Expertise in web analytic tools: Google Analytics. Experience with Edited, Quantum Metrics (heatmapping) and SFCC reporting are a plus
• Tech fluidity: Salesforce Commerce Cloud (or similar CMS), PIM management, B2B software adoption
• Advanced Intermediate+ Excel skills are critical: Lookups, Pivots, Index Match, etc. Functional in other Microsoft applications (Power BI, Power Point, Word, SharePoint) and PM software (Asana, Confluence, Jira, Monday, etc.)
• Excellent communication and presentation skills
• Ability to multi-task and shift priorities while independently managing timelines
• Bachelor’s degree from accredited four-year college or university
• Fluent communication in English
  

Lovepop Values

Engineering: Curiosity to discover how the world works

Hunger: Desire to take on more than is expected

Magic: Delivering unexpected experiences

Connection: Building relationships with each other