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Key Purpose of the Job:
As a Paid Social Specialist, you will be responsible for managing and optimizing paid social media advertising campaigns for our group’s business. You will work closely with the Digital Marketing Manager and marketing team to develop strategies, create compelling ad creatives, and analyze campaign performance. Your primary goal is to generate qualified leads by driving targeted traffic effectively, increase brand awareness, and achieve key performance indicators (KPIs) through paid social media channels.

Key Areas of Responsibility:

• Ads Campaign Planning
• Develop paid social media advertising campaign that aligns with overall marketing goals.
• Conduct market research to identify target audiences and industry trends.
• Set campaign objectives, budgets, and timelines.

Ad Creation and Management:

• Collaborate with content and design team and design eye-catching ad creatives for various social media platforms (e.g., Facebook, Instagram, Tiktok, Zalo, Twitter, LinkedIn).
• Write a compelling ad copy that resonates with the target audience.
• Set up and manage ad campaigns on social media advertising platforms (e.g., Facebook Ads Manager, Twitter Ads).
• Ensure all ad sets targeting are precisely set-up and that ad creatives have good click through rate.
• Ensure the personas attribution on paid social are following the marketing and digital strategy

Audience Targeting and Segmentation:

• Define and segment target audiences based on demographics, interests, and behavior.
• Use audience insights and data analysis to refine targeting strategies and optimize campaign performance.

Budget Management:

• Monitor daily budget spend to ensure campaign settings and KPIs are on track across all lead acquisition channels.
• Allocate resources effectively to maximize ROI

Performance Analysis and Optimization:

• Regularly analyze key performance metrics (e.g., CTR, CPC, ROAS) to assess campaign effectiveness.
• Implement A/B testing to optimize ad creatives, targeting, and ad placements.
• Make data-driven recommendations and adjustments to improve campaign performance

Funnel Management:

• Perform weekly paid social performance report against business KPIs and identify key findings to improve campaign performance for each center.
• Participate in weekly catchup with Marketing Business Partner to update on customer insights, identify trends in the market and define action items for improvement.
• Collaborate with Community Management Executive to execute optimal lead acquisitions tactics, improve conversation scripts and maintain lead status follow up.
• Collaborate with TMK to monitor lead quality and supplies volume and effectiveness.

Reporting:

• Prepare and deliver comprehensive performance reports to stakeholders.
• Communicate campaign results and insights to the marketing team and clients.

• Bachelor's degree in marketing, advertising, or a related field (preferred).
• Proven experience in managing paid social media advertising campaigns.
• Familiarity with social media advertising platforms (e.g., Facebook Ads Manager, Tiktok Ads, Zalo Ads, Twitter Ads).
• Proficiency in using analytics tools and platforms (e.g., Google Analytics).
• Strong analytical skills and the ability to interpret data.
• Excellent written and verbal communication skills.
• Detail-oriented and highly organized.
• Ability to work independently and as part of a team.
• Adept at multitasking and meeting deadlines.
• Knowledge of SEO and SEM is a big plus.