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CÔNG TY TNHH I-DAC VIỆT NAM
Oral DCom Content & Other-Say Lead
I-DAC VIỆT NAM
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Thông tin cơ bản
Mức lương: Thỏa thuận
Chức vụ: Nhân viên
Ngày đăng tuyển: 04/12/2024
Hạn nộp hồ sơ: 03/01/2025
Hình thức: FULL_TIME
Kinh nghiệm: 2 - 3 năm
Số lượng: 1
Giới tính: Không yêu cầu
Nghề nghiệp
Ngành
Job Position: Oral DCom Content & Other-Say Lead

Report to: Oral Vietnam Category Lead

WL: 1M | Location: Vietnam



*** Internal candidate identified through succession planning ***

DCom channels (Pureplay, SCom and Omni) currently contribute to Oral Turnover with an incredible accelerated growth rate. The constantly- changing shopping and browsing behavior of these channels calls for a dedicated personnel to create, update and engage our online shoppers with attractive and conversable product superiority contents. This scope would offer a massive learning experience in portfolio understanding and content creation.

Furthermore, rising along with DCom channel sales, Other-Say/ Influencer has also been on the rise with thousands of new content creators stepping into the scene every month. Unilever brands have been stepping up to be Social 1st and Digital-led in its marketing approach. With lots of focus in the realm, this scope is also created to ask for a strategic thinker in establishing Influencer/ Other-Say frameworks as a total approach for Oral. The position also calls for Main/ Repeated Influencer Relationships management.



MAIN PURPOSE OF THE JOB:

  • DCom Content Lead – Lead the development and deployment of DCom Online Assets for all brands belong to Oral category. Ensure brand consistency and content-that-convert quality across.
  • Other-Say Lead - Lead influencer marketing strategy, and agency management. Cultivate and manage critical 1:1 endorsement relationship with key influencers.

MAIN ACCOUNTABILITIES:

DCOM CONTENT LEAD

  • Develop and execute DCom Content & Assets aligned with our Oral brands overall marketing objectives, target audience, and commercial deals.
  • Manage the asset creation briefing process, ensuring clear communication of campaign objectives, brand guidelines, content expectations, legal requirements and measurement frameworks - with a keen sense of what works in the space and how to be authentic, and how to collaborate with brand team, CDB and CSP team to ensure content is fit for channel
  • Track campaign performance metrics, analyse data to measure ROI, and generate actionable insights to optimize and improve on further DCom content/ asset.

Other-say Lead

  • Develop and execute a comprehensive influencer marketing strategy aligned with our Oral brands overall marketing objectives, target audience, and budget.
  • Conduct in-depth market research to identify emerging trends, platforms, and potential influencer partnerships within the beauty industry.
  • Be deeply embedded in the influencer community within the designated market, possessing a strong understanding of the influencer landscape, trends, and key players.
  • Identify, vet, and onboard a diverse roster of influencers who align with the brand's values, aesthetic, and target audience, cultivating strong, long-term relationships - both at the campaign level and always on.
  • Understand and can engage in paid and earned community building.
  • Cultivate strong, long-term relationships with key influencers.
  • Manage the influencer briefing process, ensuring clear communication of campaign objectives, brand guidelines, content expectations, legal requirements and measurement frameworks - with a keen sense of what works in the space and how to be authentic, and how to collaborate with brand team to ensure content is fit for channel
  • Understanding of paid media models and how to drive engaged reach at scale.
  • Collaborate with influencers on content development, ensuring brand alignment, high-quality outputs, and adherence to agreed-upon timelines.
  • Track campaign performance metrics, analyse data to measure ROI, and generate actionable insights to optimize future influencer collaborations.



Other tasks assigned by line manager



Direct Report:

  • None



Relevant Experience

  • 2-3 years brand management experience in an FMCG environment.
  • Experience in dealing, managing influencers relationships.
  • Strong exposure to Social & Digital Marketing space.
  • Proven experience specifically in influencer marketing, ideally within the beauty or lifestyle industry. This experience should include a strong understanding of influencer ecosystems, commercial models, and relationship management.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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CÔNG TY TNHH I-DAC VIỆT NAM
I-DAC VIỆT NAM Xem trang công ty
Quy mô:
200 - 500 nhân viên
Địa điểm:
Tầng 1, Tòa nhà E.Town Central, Số 11, Đường Đoàn Văn Bơ, Phường 13, Quận 4, Thành phố Hồ Chí Minh, Việt Nam

I-dac Việt Nam là công ty kỹ thuật số đầy đủ dịch vụ cung cấp dịch vụ tiếp thị và truyền thông trực tuyến toàn diện nhằm giúp các thương hiệu tạo ra trải nghiệm kỹ thuật số có tác động. Chúng tôi chuyên về Chiến lược kỹ thuật số, Sáng tạo, Tiếp thị dữ liệu, Xã hội, Lập kế hoạch & Mua truyền thông, v.v.

Chúng tôi là một phần của DAConsortium, một trong những cơ quan truyền thông kỹ thuật số lớn nhất tại Nhật Bản và trở thành chi nhánh kỹ thuật số chiến lược của Tập đoàn Hakuhodo DY Holdings.

i-dac Việt Nam là Cơ quan tiếp thị kỹ thuật số dựa trên dữ liệu được hỗ trợ bởi mạng lưới và đối tác toàn cầu của chúng tôi.

Chúng tôi xử lý đầy đủ các dịch vụ Tiếp thị Kỹ thuật số với đội ngũ giàu kinh nghiệm và chuyên nghiệp. 

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