BSS Group 3.8 ★

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Cập nhật 22/12/2024 11:41

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Oral DCom Content & Other-Say Lead

BSS Group 3.8★

37 đánh giá 103 việc làm 1 lượt xem

Thông tin cơ bản

Mức lương: Thỏa thuận

Chức vụ: Nhân viên

Ngày đăng tuyển: 04/12/2024

Hạn nộp hồ sơ: 03/01/2025

Hình thức: FULL_TIME

Kinh nghiệm: 2 - 3 năm

Số lượng: 1

Giới tính: Không yêu cầu

Nghề nghiệp

Content Creator

Ngành

Manufacturing Food and Beverage Manufacturing Food and Beverage Services

Job Position: Oral DCom Content & Other-Say Lead

Report to: Oral Vietnam Category Lead

WL: 1M | Location: Vietnam

*** Internal candidate identified through succession planning ***

DCom channels (Pureplay, SCom and Omni) currently contribute to Oral Turnover with an incredible accelerated growth rate. The constantly- changing shopping and browsing behavior of these channels calls for a dedicated personnel to create, update and engage our online shoppers with attractive and conversable product superiority contents. This scope would offer a massive learning experience in portfolio understanding and content creation.

Furthermore, rising along with DCom channel sales, Other-Say/ Influencer has also been on the rise with thousands of new content creators stepping into the scene every month. Unilever brands have been stepping up to be Social 1st and Digital-led in its marketing approach. With lots of focus in the realm, this scope is also created to ask for a strategic thinker in establishing Influencer/ Other-Say frameworks as a total approach for Oral. The position also calls for Main/ Repeated Influencer Relationships management.

MAIN PURPOSE OF THE JOB:

DCom Content Lead – Lead the development and deployment of DCom Online Assets for all brands belong to Oral category. Ensure brand consistency and content-that-convert quality across.
Other-Say Lead - Lead influencer marketing strategy, and agency management. Cultivate and manage critical 1:1 endorsement relationship with key influencers.

MAIN ACCOUNTABILITIES:

DCOM CONTENT LEAD

Develop and execute DCom Content & Assets aligned with our Oral brands overall marketing objectives, target audience, and commercial deals.
Manage the asset creation briefing process, ensuring clear communication of campaign objectives, brand guidelines, content expectations, legal requirements and measurement frameworks - with a keen sense of what works in the space and how to be authentic, and how to collaborate with brand team, CDB and CSP team to ensure content is fit for channel
Track campaign performance metrics, analyse data to measure ROI, and generate actionable insights to optimize and improve on further DCom content/ asset.

Other-say Lead

Develop and execute a comprehensive influencer marketing strategy aligned with our Oral brands overall marketing objectives, target audience, and budget.
Conduct in-depth market research to identify emerging trends, platforms, and potential influencer partnerships within the beauty industry.
Be deeply embedded in the influencer community within the designated market, possessing a strong understanding of the influencer landscape, trends, and key players.
Identify, vet, and onboard a diverse roster of influencers who align with the brand's values, aesthetic, and target audience, cultivating strong, long-term relationships - both at the campaign level and always on.
Understand and can engage in paid and earned community building.
Cultivate strong, long-term relationships with key influencers.
Manage the influencer briefing process, ensuring clear communication of campaign objectives, brand guidelines, content expectations, legal requirements and measurement frameworks - with a keen sense of what works in the space and how to be authentic, and how to collaborate with brand team to ensure content is fit for channel
Understanding of paid media models and how to drive engaged reach at scale.
Collaborate with influencers on content development, ensuring brand alignment, high-quality outputs, and adherence to agreed-upon timelines.
Track campaign performance metrics, analyse data to measure ROI, and generate actionable insights to optimize future influencer collaborations.

Other tasks assigned by line manager

Direct Report:

None

Relevant Experience

2-3 years brand management experience in an FMCG environment.
Experience in dealing, managing influencers relationships.
Strong exposure to Social & Digital Marketing space.
Proven experience specifically in influencer marketing, ideally within the beauty or lifestyle industry. This experience should include a strong understanding of influencer ecosystems, commercial models, and relationship management.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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Hà Nội - Việc làm tại Hà Nội

Báo cáo

BSS Group Xem trang công ty

Quy mô:

200 - 500 nhân viên

Địa điểm:

Tầng 14, 16, 18 và 19, tòa nhà Viwaseen, số 48 Tố Hữu, Nam Từ Liêm, Hà Nội

BSS Commerce là thương hiệu nền tảng của BSS Group - đối tác cung cấp các giải pháp thương mại điện tử toàn diện cho Doanh nghiệp Việt Nam và toàn cầu. Được thành lập từ 2012, BSS Commerce đã và đang đồng hành với hơn 21,000 khách hàng trên toàn thế giới (B2B, B2C và B2B2C). Chúng tôi mang đến các sản phẩm, dịch vụ tối ưu cho doanh nghiệp trên đa nền tảng như Magento, Shopify Plus, BigCommerce, Shopware, etc, để đáp ứng mọi nhu cầu của khách hàng trên toàn thế giới.

Chính sách bảo hiểm

Bảo hiểm sức khỏe & tai nạn
Bảo hiểm xã hội theo Luật lao động Việt Nam

Các hoạt động ngoại khóa

Du lịch hàng năm
Bóng đá
Bóng bàn
Cầu lông
Teambuilding

Lịch sử thành lập

BSS Commerce được thành lập năm 2002

Mission

Sứ mệnh của tập đoàn là không ngừng đổi mới, sáng tạo để kiến tạo hệ sinh thái các sản phẩm dịch vụ đẳng cấp, góp phần nâng cao chất lượng cuộc sống của mọi người và nâng tầm vị thế của thương hiệu Việt trên trường quốc tế.