Appota Corporation 4.4 ★

The opportunity

This role manages digital marketing performance, manage and optimize CRM (salesforce) and have the ability to consolidate the reporting dashboard.

Position Responsibilities

Manage and Optimize CRM Systems with Data-Driven Insights

• This role requires an in-depth understanding of CRM (preferably Salesforce) management to effectively organize and interpret data to enhance the lead acquisition process across various departments.
• Responsible for designing and streamlining data flows from digital touchpoints, such as websites and social media pages, directly into the CRM to ensure both accuracy and efficiency.
• Evaluate and report continually on the performance of digital campaigns and CRM data to help optimize strategies and improve outcomes.
• Proactively provide recommendations for CRM adjustments based on data trends and analyses to maximize usability and effectiveness tailored to different user needs within the company.
  
  

Consolidate and Enhance Reporting Dashboards

• Tasked with the development and maintenance of comprehensive reporting dashboards using tools like Power BI and Looker to derive actionable insights.
• Must understand data modeling and automation to facilitate efficient reporting and insights extraction.
• Requires a thorough knowledge of tracking models and technical requirements necessary for precise data tracking across various platforms.
• Responsible for troubleshooting web analytics implementations and effectively communicating tracking and data requirements to the development team to ensure data integrity and coherence.
  
  

Manage Digital Assets To Maximize Performance

• Perform general website management including site maintenance to optimize SEO performance and coordinate with various teams to update content, style, and layout.
• Manage YouTube and Facebook channels by providing technical support and managing access permissions.
• Google My Business management includes updating stakeholders with location information and cleaning up inaccurate data on Google Maps.
  
  

Digital Marketing Performance and Partner Collaboration

• Lead the planning and execution of digital marketing strategies, ensuring effective collaboration with partners and stakeholders for successful campaign deployment.
• Manage search marketing through Google Ads and coordinate with partners on campaign planning, execution, and performance reporting.
• Formulate SEO strategies for websites and campaign pages to boost organic traffic and manage various advertising platforms to enhance lead generation.
• Expertly handle Facebook ads and tools to collaborate with partners in delivering effective campaigns.
• Oversee affiliate vendor relationships, including negotiation and onboarding, to generate and explore new lead opportunities.
  
  

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.
  
  

What We Are Looking For

• University degree in Digital Technology, Data Analytics, Business, or a related field.
• At least 5 years of relevant experience in digital marketing.
• Proficiency in managing CRM systems, particularly Salesforce.
• Possessing a strong familiarity with SEO best practices and paid media optimization across platforms such as Facebook and Google will be considered a significant advantage.
• Proven ability to manage multiple priorities and adapt to changing environments.
• Experience applying user experience design principles.
• Competence in Adobe Experience Manager or similar content management systems, and data analysis tools like Power BI or Looker.
  
  

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.
  
  

Our commitment to you

• Values-first culture We lead with our Values every day and bring them to life together.
• Boundless opportunity We create opportunities to learn and grow at every stage of your career.
• Continuous innovation We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship We build a business that benefits all stakeholders and has a positive social and environmental impact.
  
  

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Working Arrangement

In Office