Thực phẩm Đông Đô

Supervise channel marketing (region) team in planning and execution of Regional Channel Marketing strategies, platforms and plans for prioritized regions ensure that these activities are implemented effectively & efficiently according to KPIs set to execute winning behavior changes at the point of purchase/ consumption.
Key Activities Results:
1: To monitor the execution of Activation & Promotion, Channel Development, Experience & Key Account, Merchandising & Loyalty strategies, platforms and plans for respective regions to ensure the smooth activities in the in-charge area.
2: To follow up the execution of the campaigns to have proper actions, if any.
3: To work closely with Channel Marketing's supporting teams to develop and deliver Regional Channel Marketing strategies, platforms and plans for prioritized regions
4: To Analyse sales performance, evaluate the efficiencies of the campaigns and work closely with Regional Brand & Sales teams to ensure winning choices for key channels and meet end consumer's needs & wants.
5: To manage expenditures (overhead and spend) to agreed levels
Challenges:
Typical problems: The customer and shopper buying diversification
Most complex problems: The customer and shopper communication plans, ensuring that winning choices for key channels are agreed and aligned on brand portfolio and sales distribution assessments