Crossian ★ 3.8

ABOUT THE ROLE
About Us: At Crossian, we're more than just an e-commerce business; we're at the forefront of innovation in online shopping. Since our inception in 2020, we've seen remarkable growth, with a 400% increase in under three years. Our rapid progress is a reflection of our team's dedication and the advanced technologies that drive our vision. Our mission? To spearhead Direct-to-Customer (DTC) brands, ensuring that our valued customers always remain at the center of our journey.

Our Impact: We are determined to redefine comfort and quality with our bras. For us, it's not just about style; it's about delivering unmatched quality directly to discerning U.S. customers. And what fuels this commitment? A dedicated focus on outstanding service and an unwavering dedication to our customers.

Your Role: We seek more than a title - a strategic thinker with a deep understanding of our products. Your role is multifaceted – developing product strategy, ensuring our products resonate deeply with our customers, and creating compelling content.

WHAT YOU WILL DO
1. Product Development & Content Strategy
- Strategic Vision: Define and execute the strategy for our product categories, deeply understanding customer needs, market trends, sales data, and competitor landscape
- Content Creation: Design and execute a content strategy that aligns with our vision, ensuring each product shines individually. Script and coordinate ad visuals in close collaboration with various teams
- Collaborative Innovation: Work closely with Designers and Supply Chain to infuse market insights into product design, ensuring our products meet quality standards and market demands
- Data-Driven Decision Making: Utilize customer feedback, sales data, and market analysis to guide product development and continuously innovate
- Content and Digital Marketing: Develop targeted content and employ digital marketing expertise to enhance product visibility and market penetration, using data to optimize strategies
- Critical Analysis: Engage in market research, evaluate product performance, and apply problem-solving skills to adapt and succeed in a dynamic market

2. Team Collaboration & Reporting
- Collaborate with in-house teams such as Design and Marketing for brand cohesion
- Align promotions and campaigns with the Performance Marketing team
- Maintain open communication with the Product Leader and Marketing Manager, offering insights and performance metrics